It should be no secret that these days, the more effective and targeted your sponsored ads are, the more clicks they produce and the higher the likelihood that they will bring in new clients. Therefore, it should come as no surprise that more and more companies across various industries all over the world are turning to Google Ads to drive their businesses forward.
What are Google Ads?
Google Ads, formerly known as Google Adwords, is a Pay Per Click (PPC) tool that enables entrepreneurs or marketing experts to promote their brands online.
The first, second, or third search results that you get for a company’s landing page or product on Google are almost always the result of an effective Google Ads campaign rather than just merely SEO efforts.
Users who make pertinent queries on Google Search and Maps may see an advertisement that a business has purchased through Google Ads. The company may choose a local or global target audience after creating a monthly ad campaign and setting a spending cap that Google will adhere to. This digital marketing tool is an excellent way for any business to communicate with its target market in a meaningful way. As the campaign runs, you will be presented with quantifiable outcomes such as website clicks.
How do they work?
As mentioned above, Google Ads operates on a Pay Per Click (PPC) model, which means that you pay based on how many people click on your ad.
To get the ad to show, marketers would place bids on particular keywords. The more clicks your ad receives, the higher your search result rank will be and the close you will be to that top search spot on Google!
Benefits of using Google Ads for businesses
There is no disputing that Google Ads can help you attain your goals. Google Ads are a great strategy to get customers to your business who are interested in the products and services you offer. Using Google Ads, you may boost foot traffic in stores, phone calls to your company, and online traffic.
Additionally, you may not have experienced a high return on investment (ROI) with prior tactics, but after you optimise your Google Ads campaigns, you certainly can! This, however, takes time. You must continuously test and track your campaigns to determine what will produce the best results for your company. Google Ads is the ideal tool for this since it offers all the information required to compute ROI, including information on ads clicked, keywords entered, and click costs.
Conclusion
One of the most effective advertising strategies a company can utilise is Google Ads because of its authority and reach among other search engines. The perfect campaign for your company and its target customers may be created in a variety of methods, from search campaigns to shopping advertisements. There is no doubt that you can create a profitable marketing campaign for your company by utilising all of the capabilities Google Ads has to offer!
If you would like to learn more about how to develop a successful Google Ads Search advertising strategy, consider signing up for Aventis Learning Group’s Professional Certificate in Google Search Ads course.
This 2-day online course in Singapore will teach you everything you need to know about Google Ads and will prepare you for the Google Ads Search Certification assessment. You will sit for the assessment via SkillShop at the end of the second day of the course, and will receive a Google Ads Search Certification when you receive a passing grade of at least 80%.
For more online courses with certificates in Singapore, check out Aventis Learning Group’s comprehensive course catalogue. We are a multi-award-winning corporate training solutions provider that prides ourselves in offering the best selection of high-quality courses for all your professional development needs. We have been running professional training sessions, seminars, IBF-funded courses and certification programmes for more than ten years! So, whether you are looking for digital marketing, cyber security, leadership or analytics courses in Singapore, you can rest assured that we have the perfect course for you!
To learn more, feel free to contact us today.
