For many industries, the past two years have been challenging during the pandemic – overall budgets were cut and significant shifts in consumer behaviour called for businesses to respond swiftly with their marketing efforts. As we enter a new phase, post-pandemic, there is a need for businesses to keep an eye out for the up and coming trends that are taking over the world by storm.
While some may argue that digital marketing is constantly evolving, it is still imperative for businesses to be proactive in their approach and learn to take advantage of the latest trends in order to reap its full benefits.
So, the question lies – what are the key digital marketing trends that you should not ignore in 2022?
1. Videos are taking over
TikTok continued its upward trend at the beginning of the year, and has now surpassed other platforms as the most popular social media site among Gen Z users.
Indeed, this social media platform has completely shifted the landscape of social media away from mere status updates and the sharing of photos. These days, videos are the most popular and effective type of content when it comes to digital marketing.
According to research, videos will make up 82% of all internet traffic by the end of 2022. In addition to being widely used, video marketing also produces outstanding results — 80% of marketers report that their video content has directly helped sales.
Check out Aventis Learning Group’s Leveraging TikTok Marketing To Boost Your Branding course to learn more about the TikTok ecosystem and how you can formulate your content and marketing strategy on the app.
2. The art of digital story-telling
Consumers are beginning to place more value on the relatability of the content that they are consuming. Gone are the days where merely hearing about your product or brand would suffice.
However, this doesn’t mean that you should completely disregard letting consumers know about the benefits of your product. Instead, focus your marketing on digital story-telling – show consumers through creative stories and other mediums how your business can help to solve a specific issue.
If you’re unsure of where to begin, check out our guide detailing the 7 steps to successful digital story-telling or consider signing up for a 2-day Professional Certificate in Digital Story-telling course with Aventis Learning Group.
3. The rise of Telegram
It is likely that you have heard of Telegram, a cloud-based messaging application that allows users to share text messages, photos, videos, files and works across various devices – including tablets, desktops and smartphones.
Did you know that this app can be used in your marketing strategies to grow your brand?
As of April 2022, the app reports approximately 500 million monthly active users globally! The growing popularity of the platform opens another channel of communication for you to keep your customers informed. Moreover, with the growing trend of conversational marketing, the chatbots on Telegram will come in handy to support customers round the clock — this improves your brand’s relatability and gives customers a generally favourable and satisfying experience.
Check out our 3-hour Amplify Your Business with Telegram Marketing online course to learn more about how you can increase engagement, better communicate with your audiences and ultimately grow your brand with Telegram.
4. Personalisation
Taking the time to understand your audiences has become more important now than ever as generalised content isn’t as effective as it used to be.
Making targeted advertisements that speak directly to your target audience will produce better results than general material that tries to appeal to as many people as possible. In an increasingly overly saturated market, it is essential to also make sure that your audience sees those advertisements at the appropriate time and location.
By taking the time to understand your audience, you would be able to create personalised content that makes them feel seen and understood. This can do wonders for brand loyalty and customer retention.
Conclusion
Keeping up to date with the latest trends will be the best way to stay competitive and successfully take your brand to greater heights. Hopefully, with the help of our handy guide of 4 key digital marketing trends to not miss this year, you will be on your way to creating and implementing ground-breaking strategies.
If you are looking to sharpen your skills, consider enrolling in Aventis Learning Group’s Professional Certificate in Integrated Digital Marketing course. This course will provide you with a complete overview of the digital marketing landscape and insight on how to create, implement and analyse an integrated digital marketing strategy for your business.
For more digital marketing courses in Singapore, have a browse through our comprehensive catalogue of courses! Aventis Learning Group is a multi-award-winning corporate training solutions provider that has conducted over 600 certification courses, seminars and in-house training courses annually since our establishment in 2008. We strive to provide working professionals with the solutions they need to keep up with the ever-changing market – be it IBF funded courses, virtual courses, self-paced e-learning lessons, face-to-face seminars, lunch and learn in Singapore and more.
Do not hesitate to contact us here for any enquiries and we would be more than delighted to assist you.
