Professional Certificate in Digital Storytelling with ChatGPT

The Power of Digital Storytelling Enhanced by ChatGPT

In today’s digital landscape, storytelling goes beyond just crafting words—it’s about blending creativity with cutting-edge technology to make narratives truly impactful. This course provides participants with a strong foundation in digital storytelling, equipping them with the skills to craft engaging content. What sets this training apart is its focus on leveraging the revolutionary capabilities of ChatGPT, an AI tool that transforms storytelling into a dynamic and personalized experience. By integrating ChatGPT, participants will learn how to optimize their stories to resonate more deeply with their audience, making storytelling not just a creative endeavor, but a strategic one.

How Will ChatGPT Elevate Your Digital Storytelling Journey?

Throughout this course, learners will dive into the fundamentals of storytelling, discovering how digital tools, including ChatGPT, can enhance their creative expression. ChatGPT’s advanced language processing capabilities empower participants to refine their narrative arcs, generate fresh ideas, and tailor content for different platforms. By incorporating data analytics, learners will be able to measure the impact of their storytelling, ensuring it is both engaging and relevant. This course combines theory with hands-on experience, providing participants the opportunity to apply their skills in real-world scenarios, using ChatGPT to optimize their storytelling and achieve greater business success.

*Learners should have an internet-enabled laptop for this course.

Upon completion of the course, learners will be able to:

• Understand the foundational principles of storytelling and its evolution in the digital space.
• Utilize ChatGPT to enhance storytelling by refining narratives and generating content ideas.
• Leverage various digital tools, including AI, video, and social media, to create and optimize compelling stories.
• Analyze data and performance metrics to measure the success of digital storytelling campaigns.
• Develop and execute effective digital storytelling strategies that engage target audiences and align with business goals.

• Marketers looking to strengthen their brand messaging through engaging digital stories.
• Communicators who want to enhance their storytelling with AI-powered insights for more impactful content.
• Content Creators aiming to streamline their creative process and elevate their digital narratives using ChatGPT.

Whether you are a beginner or an experienced professional, this course will provide you with the skills, knowledge, and techniques required to create and share engaging digital stories that resonate with your target audience.

"The trainer is very engaging and knowledgeable. He teaches us about different functions. The most useful sections of this workshop are the annotations and animations."

– Wong Sue Ting, Technical Executive, Singapore Polytechnic

"The trainer was very detailed in every aspect of the lesson. The most useful aspect of the course was adding voiceovers in videos and how to remove noise in the background."

– Ahmad Khairuddin, SPF-Registry Officer, Ministry of Home Affairs

“A very engaging facilitator who knows what he is doing! definitely would recommend the trainer if there’s a chance!”

– Priscilla Mei, Manager, People’s Association

“The trainer is good at explaining concepts with clarity. He is adept at handling questions, and ensures that the learning environment is friendly and assuring.”

– Long Li Yann, Lecturer, Temasek Polytechnic

Melvyn Tan

Melvyn Tan is a highly experienced business strategist and AI expert based in Singapore, specializing in using AI tools to optimize strategic planning, content development, and copywriting. With over two decades of experience, he has worked with more than 370 organizations, including industry giants like Citigroup, Temasek Polytechnic, and Steinway Gallery Singapore. His expertise lies in helping businesses craft actionable strategic roadmaps, automate processes, and unlock new levels of content creation efficiency using AI tools like ChatGPT.

In addition to his extensive consulting experience, Melvyn is a sought-after trainer, having developed training programs such as the Professional Certificate in Video Storytelling Using Smartphones and Leveraging TikTok Marketing. His innovative work includes developing over 100 ChatGPT prompts for creating video scripts, headlines, and social media posts, significantly enhancing content efficiency and creativity. Melvyn holds a Bachelor’s and Master’s degree in Business, both from Nanyang Technological University, and has delivered tailored training for digital tools like podcasting, vlogging, and virtual meeting platforms for numerous agencies in Singapore.