Professional Certificate in Integrated Digital Marketing

The Complexity of Today’s Marketing Landscape

In today’s rapidly evolving marketplace, businesses face an increasingly fragmented environment. With the proliferation of markets, platforms, and products, consumers are becoming numb to traditional advertising approaches. As a result, businesses must find innovative ways to capture attention and effectively communicate their brand messages. The key to overcoming this challenge lies in integrated digital marketing—an approach that streamlines various channels and tactics into a cohesive strategy. By combining diverse marketing efforts, businesses can stand out in a crowded marketplace while also optimizing their resources.

Mastering Integrated Digital Marketing

This hands-on, intensive course offers a comprehensive exploration of the digital marketing landscape. You will be introduced to cutting-edge tools, techniques, and best practices that are essential for creating, executing, and evaluating a successful integrated marketing strategy. Throughout the course, you will gain practical knowledge on how to craft campaigns that resonate with your target audience and deliver measurable results. By the end, you will have the skills to implement data-driven strategies that improve customer acquisition, engagement, and retention, all while achieving a stronger return on investment.

*Learners should have an internet-enabled laptop for this course.

• Gain a comprehensive understanding of the digital marketing strategy process
• Effectively leverage online channels for customer acquisition and engagement
• Evaluate key metrics to gauge campaign performance
• Apply data-driven insights to personalize marketing strategies
• Select and implement relevant KPIs to measure digital marketing success

• Professionals in Corporate Communications, Digital Marketing, Marketing Communications, and Media
• Business Leaders and Owners looking to integrate and optimize their digital marketing campaigns
• Individuals eager to upgrade their digital marketing skills and stay current with industry trends

“The trainer is able to show some real case studies and make them very relevant. The different tools are very useful and very eye opening.”

– Natalie Traub, Marketing Manager, German Centre for Industry and Trade

“The trainer brings about a wealth of experience that enriches the class discussions. The actual case studies by the instructor were useful during the training.”

– Genevieve Lee, Manager, National University of Singapore

“The trainer is a great teacher and is very open to responding to one’s question. He is also very knowledgeable on the topic!”

– Lucie Salou, Marketing Manager

Ivan Wong

Ivan Wong is a seasoned expert with over 20 years of experience in Business Consulting, Search Engine Marketing (SEM), Conversion Optimization, and Digital Analytics. Holding certifications as both an accountant and a programmer, Ivan brings a rare blend of technical and business expertise to his teaching. With more than 10 years of experience as a marketing trainer, Ivan is also one of the few Google-Appointed Regional Trainers certified to teach official Google Ads, Analytics, and Mobile Advertising courses.

In addition to his role as a trainer, Ivan serves as a consultant for leading organizations such as Google Mobile Labs, TheKnowledgeEngineers, General Assembly, Econsultancy, and ClickAcademy Asia. Having worked with companies of all sizes—from SMEs to global brands like TripAdvisor, CNNGo, Decathlon International, Singapore Tourism Board, and American Express—Ivan’s passion is to empower businesses to harness the full potential of digital marketing. His expertise helps organizations optimize their digital marketing efforts, driving performance and growth.