A Beginner's Guide to Data Storytelling

Data storytelling is the art of using data and visualisations to communicate a story or message to an audience. It involves combining data, visualisations and narrative elements to create a compelling and informative story that helps the audience understand the data and its implications.

Through your presentation, you achieve three crucial characteristics of data storytelling: memorability, persuasiveness, and engagement. It's also worth noting that discovering critical ideas is one thing, but expressing them is quite another. Both are essential for extracting value from the data your company collects.

The course aims to provide an overview of the data storytelling process, including the importance of identifying the audience and purpose of the narrative. Students will learn how to collect, clean, and analyze data to identify patterns and trends, and how to use data visualization tools to communicate insights effectively. This includes identifying the key insights and trends, developing a narrative arc, and using storytelling techniques to engage the audience and convey the message effectively.

* Learners should have basic understanding in charts and graphs and familiar with data visualisation tools such as Tableau, Power BI or Excel when attending this class.

Earn A Professional Certificate in Data Analytics in 4 Days!

Aventis' Professional Certificate in Data Analytics series aims to provide beginners with a comprehensive understanding of the 4 pillars of data analytics: data management, data analysis, data visualisation, and data storytelling.

Complete these 4 courses and earn your Professional Certificate:

1. A Beginners Guide to Data Management and Data Reporting
2. A Beginner's Guide to Data Analysis
3. A Beginner's Guide to Data Visualisation
4. A Beginner’s Guide to Data Storytelling

• Gain an overview of the data analytics landscape and the key ingredients for sustainable analytics
• Learn the key principles behind developing and telling a concise, coherent, and compelling story
• Understand the structure of a good data storyboard
• Gain practical data storyboarding skills using a structured approach
• Learn how to translate the data storyboard in the case exercise into a presentation deck

This workshop is designed for professionals who want to learn how to make a bigger impact with their analysis through data storytelling.

This course is suitable for beginner-level participants across all industries and job functions.

Jason Khoo is a senior instructor with more than 20 years’ experience in training, and a qualified ACTA with WSG-SSG. He is a data analytics practitioner of 30 years. In the past he worked in TIBS (currently SMRT), MobileOne Ltd, 3M and Virgin Mobile.During his tenure, he has worked with multiple databases, extracted and downloaded information from systems and run numerous analysis. Such data analysis spanned across many departments such as Finance, Sales, Marketing, Human Resources, Payroll and Operations.He continued to work as an independent data analytics consultant for many companies, including Discovery Asia, 3M, Tanah Merah Country Club, Johnson and Johnson Vision Care, National Environmental Agency, Timberland and others.His data analytics skills combined with his in-depth knowledge of Microsoft Excel allowed him to deliver useful reports to clients without them having to incur software cost. These reports include Dashboards, Top 10 charts, Risk Analysis, Business Models, KPIs, etc.