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Your Challenge: Navigating Through Business Challenges and Rapidly changing customer needs.


“In war, the best policy is to take a state intact; to ruin it is inferior to this….For to win one hundred victories in one hundred battles is not the acme of skill. To subdue the enemy without fighting is the acme of skill.” Sun Tzu

Would you like to understand and learn more about business tactics and strategies? One of Sun Tzu’s (Chinese general, military strategist and philosopher) most famous works is The Art of War, depicting strategies, tactics, and techniques of combat.

However, the Art of War is not just about warfare. It is about having a Winner’s Mindset. It shows you how to win without a fight. It is about building your power and influence so that others will willingly give in to you and follow your leadership.

Our Solution: Art of War for Business in 2016

Let Successful serial entrepreneur and Business Strategist, Mr Lim Liat, share with you mission critical guides on how you can succeed and outmanoeuvre your competition:
1.     The root of Sun Tzu’s Art of War philosophy – I-Ching. Understanding the patterns of change, the reading of situations and how to apply I-Ching wisdom to achieve abundance while avoiding the disasters;

  1. An overview and quick walk through of the 13 chapters of the book of Sun Tzu’s Art of War;
  2. The Complete Essence of the Art of War in the 1A-3B-5C-5M framework;
  3. Understanding Business and Business Strategy. The purpose of Business. Understanding what customer’s value. Business models and innovations. Good or bad strategies. Establishing the business context where the Art of War can be extended and applied;
  4. The Strategy 5C’s;

Calculation (计) – The Five + 1 factors and Seven Measures and Intelligence collection;

The 5 factors are Dao道 (Culture), Seasonal Trends天, Terrain Positioning地, Leadership;

Completeness (全) – How to Achieve maximum net returns at minimum risks;

Compounding (势) – Multiplying the impact of our effort by creating and riding the waves of seasons, terrain characteristics and people’s desires;

Creativity (诡) for coming out with innovations that delight the customers and shock the competitors. Thinking in the next dimension beyond the reach of competitors;

Change (变) – Adapting and changing endlessly. Converting threats to opportunities, weaknesses into strengths, and making competitors’ strengths to become irrelevant and weak;

6.     Doing SWOT the right way with TOWS. Outside-In, Threats before opportunities, converting weaknesses to strengths. If we cannot overcome the threats, we cannot expect to have the opportunities!

7. The People 5M’s:

Management and Leadership – The Five Leadership Attributes of wisdom, trust, love, boldness and disciplines. Their meaning and the behaviours and practices;

Morale – Vitality or Energy. The 5 Winning Keys;

Mollification – Calmness in face of Dangers. Maintaining control in the face of provocations, temptations and disasters.

Magnification of Efforts – Effectiveness and Efficiencies. Riding on season and terrain momentum. Defining strategic jobs, knowing the people and match them with the right jobs. Developing organization power with Six Areas of Proficiencies: Design, Use of Talents, Attack, Defend, Innovate, and Control Others

Movement – Ever Learning and Progressive to Stay Ahead. Keeping watch of changes and response rightly.

8. Organizational Health Check

The Three Negligence;

The Five Weaknesses;

The Six Terminal Sicknesses;

9.     The Ideal Organization – Self-motivated, self-directed and self-organized to quickly adapt and ride on changes and complexities.

At the end of the course, you should be able to master:

The winner mindset for thinking and decision making extended from Sun Tzu’s Art of War;

The application of the Art of War for business success and sustained leadership;

The complete insights of Sun Tzu’s Art of War for the design of strategies on one hand, and the leading and organizing of people for the execution on the other hand to achieve good success;

The keys to becoming a great leader;

How to build the ideal organization for an ever changing and complex world – the health and sickness of organization;

Extending the mindset for investment decision making, negotiations, relationship building and others.



“It is pretty rare to find the courses that he teaches offered elsewhere with other trainers in Singapore or even in the world. The key to maximum engagement in the class is the way you teach – being a subject expert and being open to other people’s opinions – Lim Liat is definitely both. All levels of working professionals in any industry will benefit from his courses.” 

Caroline Tracy Lee, Manager for Strategic Planning and Policy, AIA


“I am not a Chinese and was thinking that I may have trouble understanding Lim Liat’s courses because his professional background and interest are towards Chinese management philosophies but this is not true. He is effectively bilingual with experience in many industries. Most courses out there are pretty general and do not apply to your work or life so you walk away retaining no new information in the long term but not courses by Lim Liat.”

Muhammad Khairul, Staff Officer for Singapore Customs


“This is the type of course that I feel does not only focus on business outcomes, but also on personal outcomes. My time was well-spent indeed. Lim Liat’s courses are suitable for everyone, and I will also ask my staff members to join me for other courses.”

Emma Wai, Senior Assistant Director for Corporate Development and Administration, Bureau Design Studio


War is a matter of vital importance to the State; the province of life or death; the road to survival or ruin. It is mandatory that it be thoroughly studied.


Evolved or face extinction, learn cutting edge strategies from one of Asia’s Leading expert in Sun Tzu Art of War for Business, Mr Lim Liat



Event Details

Date: 29 & 30 March 2016 (Tue & Wed)

Time: 9am – 5pm


100 Orchard Road
#04-100, Concorde Hotel


Contact Details

Amelia Lim


6720-3333 | phone

6720-2222 | fax

Course Fees


  • Inclusive of hotel buffet lunch, light refreshments and course materials


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