Social Media Marketing
Every business today face stiff competition not only from fellow competitors but also from more informed customers.
To emerge as the cream of the crop, there is a need to connect with all customers through an exclusive social network and influence.
Effective Social Media strategies will position any company to be the most personable and premium brand in their respective marketplace.
This tailor-made course will lay the foundation you need to know in appreciating the value of social media in your business, how to create interesting content, manage different online conversations and grow your network to build exclusivity.
- Use social media to add value to their business strategies
- Create engaging content on social media platforms
- Manage diverse online conversations and comments
- Develop and grow your network to build influence
- Identify key platforms of social media and their differences
Andrew has spoken in over 15 countries in a span of 5 years and has addressed more than 20,000 people on digital marketing, personal branding, enneagram, public relations, and branding. His 30-year career has seen him work with an array of clients including AXA Insurance, Singtel, Sony Pictures, M1, and Starhub.
While he is a successful entrepreneur and speaker based in Singapore, he is also the best-selling author of a highly popular series of books: Social Media 24/7, Public Relations 24/7 and Personal Branding 24/7. Andrew has had more than 300 interviews and features published about him and his business by both local and regional media.
Andrew was listed as the Top 10 Most Influential Speaker in Singapore in 2013 by the Singapore Business Review. Additionally, he won the Spirit of Enterprise in 2008 and the Successful Entrepreneur in 2010. Before he served as the President of the Asia Professional Speakers – Singapore (APSS), he also won the coveted Spirit of Service Award from the Industry.
MODULE 1: Social Media Overview
1.1 Digital Marketing and Social Media
1.2 The Customer Journey
1.3 What is Social Media?
1.4 Why is Social Media Marketing Important?
1.5 First Things First
MODULE 2: Preposition – Content
2.1 What is Content?
2.2 What Makes Content Memorable?
2.3 Principles of Good Content
2.4 Content Matrix Overview
2.5 Content Creation Journey
2.6 Content Creation Tools
2.7 Content Scheduling Tools
MODULE 3: The Engagement – Context
3.1 What is Engagement?
3.2 The Science of Engagement
3.3 The Art of Engagement
3.4 The Magic of Hashtags
3.5 How to Manage Negative Comments
MODULE 4: The Tribe – Community
4.1 Who are in your tribe?
4.2 How to grow your tribe?
MODULE 5: Social Media Platform Overview
MODULE 6: Personal Branding on LinkedIn
6.1 Building Up Your Professional Brand on LinkedIn
- Professional Brand
- Find the Right People
- Engage With Insights
- Building Relationships
MODULE 7: Social Media for Event Marketing
7.1 Exploring Eventbrite
MODULE 8: Social Media Competitive Analysis
8.1 How to draw comparison between you and your competitors?
MODULE 9: Working with Social Media Influencers
9.1 Working with Social Media Influencers
- Making the case for Influencer Marketing
- Identify the Goals of your Influencer
- Marketing Strategy
- Identify the Influencer Type
- Decide who will manage your program
- Build your pool of influencers
- Begin your Outreach
- Nurture Influencer Relationship
- Ways to get more Returns on Investment