Advanced Social Media Certification Training Course (E-Learning)

This Social Media Marketing online course is designed to help you build the skills required for social media marketing through extensive project experience. Through this social media training you will master all of social media marketing including strategy, reputation management, influencer marketing, content marketing, and web analytics.

This self-paced E learning course is done in partnership with SimpliLearn. It consists of 82 modules with 3 Months of account validity to finish the course. Upon successful completion of the Social Media online course, you will receive a completion certificate from SimpliLearn and Aventis that will be able to enhance your portfolio.

Eligibility

This Advanced Social Media Marketing training course is suitable for marketing managers, digital marketing executives, content writers, marketing and sales professionals, management graduates, engineering graduates, and entrepreneurs.

Pre-requisites

There are no prerequisites for beginning this social media certification course.

Social Media Foundations

• Section 1 – Introduction to Social Media
• Section 2 – Social Media Strategy and Planning
• Section 3 – Social Media Channel Management
• Section 4 – Social Media Management Tools
• Section 5 – Social Media Measurements and Reporting
• Section 6 – Social Advertising

Advanced Social Media Marketing

• Section 1 – Introduction to Social Media
• Section 2 – Building a Sustainable Social Media Strategy
• Section 3 – Converged Social Media
• Section 4 – Content Marketing in a Social Media World
• Section 5 – Visual Social Media
• Section 6 – Understanding and Sparking Social Sharing
• Section 7 – Storytelling an Essential Part of Your Social Narrative
• Section 8 – Influencer Marketing and Online Reputation Management
• Section 9 – Social Media Selling
• Section 10 – Social Media Measurement

YouTube and Video Marketing

• Section 1 – Course Introduction
• Section 2 – Establishing a Video Marketing Strategy
• Section 3 – Gaining Exposure and Measuring Impact
• Section 4 – YouTube Advertising
• Section 5 – Leveraging Mobile Video
• Section 6 – Promoting and Measuring Mobile Video
• Section 7 – Youtube: How-Tos
• Section 8 – Instagram: How-Tos
• Section 9 – Video Ads on Different Social Media Channels
• Section 10 – Impact of GDPR on Youtube Advertising
• Section 11 – Video Advertising for B2B Marketers
• Section 12 – Future of Video Marketing

Facebook Marketing and Advertising

• Section 1 – Course Introduction
• Section 2 – Understanding Facebook
• Section 3 – Understanding the Facebook Algorithm
• Section 4 – Groups, Pages, Messenger, and Facebook Live
• Section 5 – Managing Facebook
• Section 6 – Facebook Marketing Tools
• Section 7 – Understanding Facebook Ads
• Section 8 – Creating Your Facebook Ad
• Section 9 – Facebook Targeting
• Section 10 – Facebook Tracking and Reporting
• Section 11 – Facebook Commerce
• Section 12 – Facebook Best Practices
• Section 13 – Facebook Privacy and Security
• Section 14 – Facebook Blueprint Examinations

Social Media Tools

• Section 1 – Twitter Marketing
• Section 2 – Pinterest Marketing
• Section 3 – LinkedIn Marketing
• Section 4 -Instagram Marketing
• Section 5 – Snapchat Marketing

Advanced Content Marketing

• Section 1 – Introduction to Content Marketing
• Section 2 – Developing a Vision of Content Marketing Success
• Section 3 – Developing a Business Case for Content Marketing
• Section 4 – Creating a Successful Content Marketing Strategy
• Section 5 – Creating a Remarkable Editorial Mission Statement
• Section 6 – Targeting Customer Intent Instead of Demographics
• Section 7 – Targeting Key Influencers
• Section 8 – Producing Help, Hub, and Hero Content Consistently
• Section 9 – Producing Engaging Content More Frequently
• Section 10 – Using Effective B2C and B2B Content Marketing Tactics
• Section 11 – Building Successful B2C and B2B Social Media Platforms
• Section 12 – Helping Customers find the Information They Seek
• Section 13 – Helping Key Influencers Impact the Buyer’s Decision- Making Process
• Section 14 – Measuring Content Effectiveness
• Section 15 – Measuring Return on Marketing Investment
• Section 16 – Improving by Experimenting With New Initiatives
• Section 17 – Improving Effectiveness by Becoming More Sophisticated or Mature
• Section 18 – Content Marketing in the Foreseeable Future

Advanced Web Analytics

• Section 1 – Introduction to Digital Analytics
• Section 2 – Building Blocks
• Section 3 – Fundamentals of Digital Analytics
• Section 4 – Business Perspective
• Section 5 – Methodology – Lean Six Sigma
• Section 6 – Data Analysis Fundamentals
• Section 7 – Analysis Perspective Providing Insights
• Section 8 – Enabling Capabilities
• Section 9 – Managing Analytics
• Section 10 – Audience
• Section 11 – Acquisition
• Section 12 – Behavior
• Section 13 – Conversions & Onboarding
• Section 14 – Retention and Expansion
• Section 15 – Advocacy
• Section 16 – Privacy and Ethics
• Section 17 – Wrapping Up