This is a beginner program that will show learners all of the basics of Facebook — including why they should use Facebook, the benefits for business growth, and how to get started.
Equip learners with practical Facebook Marketing strategies that can be applied to their job or business.
Certified Google Ads and HubSpot Specialist: Gavin Choo
Gavin is a seasoned digital marketing entrepreneur, ACTA certified trainer, and consultant. He is passionate about showing business owners and brand marketers how to get results when it comes to search and digital marketing campaigns. He has 6 certifications across Google and Hubspot topics – AdWords Fundamental, AdWords Search, Google Analytics Individual Qualification, HubSpot Inbound Marketing, HubSpot Email Marketing, and HubSpot Content Marketing.
He founded several digital agencies and has worked in the industry for more than 10 years in various roles such as sales, marketing, and business development. He is highly motivated, warm, and genuinely wants to see his clients realise their growth opportunities online. Disruptive Digital, a full-service digital agency he co-founded, utilises a unique blend of strategy, creative, and technology, and data to help clients drive growth and competitive advantage.
Introduction to Social Media
Understanding the Buyer’s Journey
Define Target Audience Using Buyer Personas
Facebook Page VS Facebook Group
Formulate Facebook Marketing Strategy