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Download Training Directory (2021) Download Now

Digital Marketing Specialist

Course Information

Start Date Anytime
End Date 12 month Access
Mode Self-Paced E-Learning
Fee $1,499 (excluding GST)
Contact 6720 3333 (Ms. Felicia) training.aventis@gmail.com
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LIVE Stream

Course Overview

This online digital marketing certification course gives you an in-depth understanding and advanced knowledge of the eight most important digital marketing domains and includes real-world projects and virtual simulations for gaining domain experience. You’ll be exposed to 40+ digital marketing tools extensive project experience and Mimic Pro simulations to make you job-ready.

After you have completed this digital marketing training program, you will receive a Master’s certificate from Simplilearn stating that you have acquired the skill set of a Digital Marketing Specialist, validating your ability to lead digital marketing efforts in your organization.

Digital marketing encompasses a range of disciplines, and there is an enormous demand for digital marketers with the right skills. This digital marketing online training provides access to 35+ live instructor-led online classes conducted by multiple expert trainers. You will also get access to the highest quality of e-learning content, simulation exams, a community moderated by experts, monthly mentoring sessions by experts, and other resources to help you master the complete digital marketing skillset. This digital marketing certification course will help you to:
  • Develop an in-depth understanding of top-of-mind digital marketing functions such as inbound marketing, paid marketing, social media marketing, and web analytics
  • Become competent in planning, managing, and executing integrated multi-channel campaigns
  • Lead digital marketing teams and digital marketing initiatives for your organization
  • Understand how digital marketing disciplines all work together and how to optimize your use of each one

This self-paced E learning course is done in partnership with SimpliLearn.

Eligibility

Anyone who is looking to further his or her career in digital marketing should take this digital marketing course, especially those seeking leadership positions. Any of these roles can benefit from this Digital Marketing certification training:

  • Marketing Managers
  • Digital Marketing Specialists
  • Marketing or Sales Professionals
  • Management, Engineering, Business, or Communication Graduates
  • Entrepreneurs or Business Owners
  • Marketing Consultant
Course Content

Course 1: Mastering SEO, Content Marketing, PPC and Digital Analytics

01 Program introduction

02 SEO foundation

03 Content marketing foundations

04 Digital analytics foundation

05 Google analytics

06 PPC foundations

07 Google ads fundamentals

08 Programmatic buying

Free Course: Hootsuite Platform Training

 

Course 2: Mastering Social Media, Mobile Marketing and Digital Strategy

01 Social media foundations

02 Facebook marketing

03 Youtube and video marketing

04 Twitter marketing

05 Mobile marketing foundations

06 Email marketing foundations

07 Marketing automation foundation

08 Website conversion rate optimization foundations

09 Digital Marketing Strategy

 

Course 3: Advanced Web Analytics

01 Introduction to digital analytics

02 Building blocks

03 Fundamentals of digital analytics

04 Business perspective

05 Methodology – Lean Six Sigma

06 Data analysis fundamentals

07 Analysis perspective: providing insights

08 Enabling capabilities

09 Managing analytics

10 Audience

11 Acquisition

12 Behavior

13 Conversions onboarding

14 Retention and expansion

15 Advocacy

16 Privacy and ethics

17 Wrapping up

 

Course 4: Advanced Search Engine Optimization (SEO)

01 Introduction to SEO

02 How search engines work

03 Keyword research

04 On-page optimization

05 Website management and optimization

06 Off-page SEO

07 Planning a new website

08 Market your optimized website

09 Analytics and measurement

10 What’s next-learning path 

 

Course 5: Advanced Pay Per Click (PPC) Program

01 Introduction

02 Psychology of Search

03 Buying funnel

04 Understanding keyword organization

05 Keyword match types

06 Keyword research

07 Creating compelling ads

08 Advanced ad features

09 Ad testing

10 Ad extensions

11 Campaign types of budget and reach

12 Location and language targeting

13 Introduction to audience types

14 How to segment data and create lists

15 Using the audience lists to reach customers

16 Introduction to the display network

17 Display targeting options

18 Display ad formats

19 Setting and measuring goals

20 Bidding and attribution

21 Reporting and testing

22 Ad group organization

23 Campaign organization

24 Working with multiple accounts

25 Introduction to quality score

26 Working with quality score

27 Quality score diagnosis and pivot tables

28 Setting up your PPC strategy

29 Creating your account

30 Managing your account

31 Shopping and video campaigns

32 Automation and other tools

Free Course: Advanced Content Marketing, Advanced Website Conversion Rate Optimization, PPC Foundations

 

Course 6: Advanced Social Media (With Facebook Blueprint Voucher)

01 Advanced social media marketing

02 Social media tools