Digital Marketing for CXOs (E-Learning)

Overview

This Digital Marketing for CXOs course covers concepts like customer lifetime value, RFM analysis, customer journey, and touchpoints to help CXOs make informed decisions while adopting a data-driven approach.

This self-paced E learning course is done in partnership with SimpliLearn. It consists of 1 module and 7 sub-modules with 3 Months of account validity to finish the course.

Eligibility

This course is best suited for leaders across industries, business professionals, leadership teams, and senior management.

Pre-requisites

There are no prerequisites for this Digital Marketing for CXO’s course.

Lesson 01 – Overview of the Digital Marketing Evolution

1.1 Faculty Introduction

1.2 Introduction

1.3 The MarTech Landscape

1.4 The Customer Journey

1.5 Measuring the Digital Enterprise

1.6 Marketing Organization Structure

1.7 The Way Forward