Digital Marketing for CXOs
Learn how digital marketing can support your organization’s business goals. This course is designed to help CXOs make informed decisions and strategize their online marketing efforts.
This self-paced E learning course is done in partnership with SimpliLearn. It consists of a few videos that will take approximately 1 hours in total to finish the course.
Lesson 01 – Overview of the Digital Marketing Evolution
1.1 Faculty Introduction
1.3 The MarTech Landscape
1.4 The Customer Journey
1.5 Measuring the Digital Enterprise
1.6 Marketing Organization Structure
1.7 The Way Forward