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Advanced Pay Per Click (PPC) Certification Training

Course Information

Start DateAnytime
End Date3 Month Access
ModeSelf-Paced E-Learning
Fee$599 (excluding GST)
Contact6720 3333 (Ms. Felicia) training.aventis@gmail.com
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Course Overview

Through this PPC training course, you will master the nuances of Pay-Per-Click, display advertising, conversion optimization, and web analytics. Gain in-depth knowledge of bidding methods, ranking algorithms, performance measurement, ad platforms, lead generation improvement, and search engine marketing for campaigns that drive measurable ROI.

This self-paced E learning course is done in partnership with SimpliLearn. It consists of a few videos that will take approximately 11 hours in total to finish the course. Upon successful completion of the Advanced PPC online course, you will receive a completion certificate from SimpliLearn and Aventis that will be able to enhance your portfolio.


PPC skills are ideal for those who seek all types of positions in paid marketing. The roles best suited to become PPC specialists are marketing managers, Digital Marketing executives, marketing and sales professionals, management, engineering, business, and communication graduates, entrepreneurs, and business owners.

There are no prerequisites for this PPC Certification training. However, basic Digital Marketing knowledge is recommended.
Course Content

Lesson 01 – Psychology of Search

Lesson 02 – Buying Funnel

Lesson 03 – Understanding Keyword Organization

Lesson 04 – Keyword Match Types

Lesson 05 – Negative Keywords and Managing Search Terms

Lesson 06 – Keyword Research

Lesson 07 – Creating Compelling Ads

Lesson 08 – Advanced Ad Features

Lesson 09 – Ad Testing

Lesson 10 – Ad Extensions

Lesson 11 – Campaign Types Budget and Reach

Lesson 12 – Location and Language Targeting

Lesson 13 – Introduction to Audience Types

Lesson 14 – How to Segment Data and Create Lists

Lesson 15 – Using the Audience Lists to Reach Customers

Lesson 16 – Introduction to the Display Network

Lesson 17 – Display Targeting Options

Lesson 18 – Display Ad Formats

Lesson 19 – Setting And Measuring Goals

Lesson 20 – Bidding and Attribution

Lesson 21 – Reporting and Testing

Lesson 22 – Ad group organization

Lesson 23 – Campaign Organization

Lesson 24 – Working with Multiple Accounts

Lesson 25 – Introduction to Quality Score

Lesson 26 – Working with Quality Score

Lesson 27 – Quality Score Diagnosis and Pivot Tables

Lesson 28 – Setting Up Your PPC Strategy

Lesson 29 – Creating Your Account

Lesson 30 – Managing Your Account

Lesson 31 – Shopping and Video Campaigns

Lesson 32 – Automation and Other Tools

Free Course

  • Advanced Content Marketing
  • Advanced Website Conversion Rate Optimization
  • PPC Foundations
Tools Covered