Without the utilization of gadgets like smartphones, tablets and wearables, the future of mobile apps cannot be comprehended. The production of applications has increased since the beginning of the development of smart devices.
Some Successful Examples
Many conglomerates had successfully launched their own mobile app which has greatly boosted their sales revenue and customer loyalty. In 2023, Statista predicts that mobile app sales will total up to $935.2 billion. Mobile apps provide novel experiences and establish new trends in the app business. Consequently, in the digital age, developing mobile apps may aid businesses in making money and promoting their goods.
For example, the Starbucks mobile app allows customers to order and pay for their drinks ahead of time, skip the line, and earn rewards for their purchases. The app has been hugely successful, with over 25 million users and 16% of all transactions being made through the app.
With 2.8 million drivers and more than 6 million daily rides, Grab is one of the top on-demand companies providing services other than cab rides. The business has grown over time and developed numerous revenue streams, including platforms for ordering food, hotels, and groceries.
On the contrary, more and more small and mid-sized companies are adopting mobile strategies because they realize that having a mobile-friendly website is only one component of an effective mobile strategy and that their company also requires a mobile app.
In fact, you’ll find that many small companies you often deal with these days have their own specific mobile apps, whether it’s the downtown beauty salon or the corner coffee shop. When it comes to advancing their digital marketing, these businesses are in the lead.
Why mobile apps are important to organisations more than ever?
There are several reasons why people develop their own apps nowadays. Here are some of the most common reasons:
- To solve a problem: Many people develop their own apps to solve a problem or address a need they have identified in their own lives or in society. They may want to create an app to streamline a process, make a task easier, or provide a solution to a common issue.
- To enter the app market: The app market is a lucrative industry, and many people see it as an opportunity to make money. Developing a successful app can generate revenue through in-app purchases, subscriptions, or advertisements.
- To showcase their skills: Developing an app requires a unique skill set, and many people enjoy the challenge of creating something from scratch. Developing an app allows them to showcase their technical skills and creativity.
- To promote a business: Many businesses develop their own apps to promote their products or services. An app can provide customers with a convenient way to access information, make purchases, or interact with the business.
- To stay competitive: In today’s digital age, having an app can give businesses a competitive edge. Customers expect to be able to access information and make purchases through mobile devices, and businesses that do not provide this option may be left behind.
The key steps of developing a mobile app
Now, let’s talk about a few key points which every business owner, app developer as well as service providing company should remember before developing a mobile app:
- Define your app’s purpose and target audience: Before you start developing your app, it’s important to have a clear idea of what problem it will solve and who it will benefit. Conduct market research and identify your target audience’s needs and preferences. This information will help you make informed decisions about your app’s features and design.
- Choose your platform: The two major mobile operating systems are Android and iOS. It’s important to choose the platform that aligns with your target audience and budget. You may also want to consider whether you want to develop a native app, which is built specifically for one platform, or a hybrid app, which works across multiple platforms.
- Plan your app’s features and design: Once you have a clear understanding of your app’s purpose and platform, it’s time to plan out the app’s features and design. This involves creating wireframes and mockups to visualize the user interface and user experience. Make sure your app’s design is consistent with your brand and user-friendly.
- Develop and test your app With the design and features in place, it’s time to start developing your app. This process involves coding, testing, and debugging your app to ensure it works seamlessly. You may want to hire a developer or use a mobile app development platform to help you with this step.
- Launch and market your app Once your app is developed and tested, it’s time to launch it in the app store. Make sure you follow the app store’s guidelines and policies. To market your app, consider running social media ads, influencer marketing campaigns, or reaching out to tech publications to review your app.
- Monitor and update your app After your app is launched, it’s important to monitor its performance and user feedback. Keep an eye on reviews and ratings and use this feedback to improve your app’s functionality and user experience. Regularly updating your app with new features and bug fixes will keep users engaged and happy.
What are some influential trends that affects a mobile app in particular?
Finally, what some of the influential trends that can affect the nature of a mobile app?
- Artificial Intelligence (AI): AI is being increasingly used in mobile apps to personalize user experiences, provide intelligent recommendations, and automate tasks. This trend is driven by the need to provide more personalized and convenient services to users.
- Augmented Reality (AR): AR is being used to enhance user experiences in mobile apps, particularly in gaming, entertainment, and retail. AR allows users to interact with digital objects in the real world, creating new and immersive experiences.
- Mobile Payments: The rise of mobile payments is changing the way people pay for goods and services. Mobile payment solutions such as Apple Pay, Google Pay, and PayPal are becoming more popular, making it easier for users to make purchases through their mobile devices.
- Internet of Things (IoT): IoT refers to the interconnectedness of devices, and it is driving the development of mobile apps that can control and communicate with IoT devices. For example, a mobile app could be used to control the temperature in a smart home or to monitor a person’s health through a wearable device.
- 5G: The rollout of 5G networks is expected to have a major impact on mobile apps. 5G networks offer faster speeds, lower latency, and greater capacity, making it possible to develop more complex and innovative apps.
- Privacy and Security: With the increasing use of mobile apps, privacy and security concerns are becoming more important. App developers are expected to implement strong security measures and adhere to privacy regulations to protect user data.
As customer behavior changes, it is becoming more and more important for firms to modify their strategies. This is a key factor in the swift shift toward mobile app development among enterprises and organizations of all sizes.
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Sources:
What will be the future of mobile apps?
Statista’s estimated revenue on mobile apps
How Grab dominates the South East Asian market and rises to be a Super App
