Captivating World of Xiaohongshu (小红书 – Little Red Book)

Embark on a transformative learning experience within the vibrant landscape of Xiaohongshu (Little Red Book) through our all-encompassing workshop. Crafted to empower participants with essential knowledge and skills, this course guides individuals in navigating, leveraging, and thriving in the influential digital expanse of Xiaohongshu. Throughout the program, participants will cultivate a discerning eye for identifying opportunities, gaining the capacity to discern and capitalize on potential avenues for brand promotion within the Xiaohongshu platform.

This course helps participants to master the diverse features of Xiaohongshu, refining their abilities in content creation to produce compelling and captivating material. We will help you to be able to tailor effective marketing strategies that align seamlessly with the unique ecosystem of Xiaohongshu. 

Designed to equip participants with the knowledge and skills needed to navigate, leverage, and succeed in the world of Xiaohongshu (小红书 – Little Red Book).

By the end of the workshop, learners will be able to:

• Identify Opportunities: Recognize potential opportunities for brand promotion on Xiao Hong Shu.
• Strategic Application: Apply effective marketing strategies tailored to Xiao Hong Shu's unique ecosystem.
• Master the various features of Xiao Hong Shu for content creation.

Learning Methodology

• Hands-on Practical: Develop practical skills to create engaging and effective Xiaohongshu content.
• Group Discussions: Collaborative sessions for sharing insights and brainstorming ideas.
• Q&A Session: Dedicated time for participants to seek clarification and discuss specific challenges.

• Entrepreneurs and Business Owners
• Marketing Professionals, Digital Marketing Enthusiasts
• Individuals looking to expand their business into the Chinese market
• Individual Consumers or Seniors who are interested in discovering products on Xiao Hong Shu

*This expanded focus caters not only to businesses and marketers but also to individual consumers, including the Seniors, who want to enhance their experience on Xiao Hong Shu, making the workshop more versatile and applicable to a broader audience.

"Enjoying Ms Alena's class, it has been a delight – both enjoyable and stress-free. Ms Alena takes the time to guide the class through the details, making the learning experience seamless. Thanks to her guidance, I was able to utilize XiaoHongShu for inquiries and successfully closed a deal for my business. Highly recommend her classes!" Catherine Mok

"Ms. Alena's course on Little Red Book is truly captivating, and she manages class time efficiently. Alena's teaching approach stands out by enabling learners to practically grasp the key points and skills of Xiaohongshu. I highly recommend Ms Alena as a trainer for anyone who is eager to learn and navigate Xiaohongshu social platform." 小红薯602F7EA3

"Ms. Alena Chan patiently listened to and addressed each learner's questions. She skilfully organized group discussions based on learners' varying levels, fostering interaction and creating a lively classroom atmosphere." Anna, Wang Xiao Xi

Alena Chan

With over 20 years in sales, marketing and advertising, Alena is a seasoned professional with a proven track record. 

A certified ACLP trainer, Alena’s expertise extends beyond technical knowledge. She empowers individuals and organizations to explore the ins and outs of Content Strategies, Digital Marketing Fundamentals, Social Media Marketing and in particular, the captivating world of Xiaohongshu (小红书 – Little Red Book), the reigning social commerce platform in China.

It is not about lectures but an interactive journeys. A collaborative exploration where questions are encouraged and understanding is key.