UX Research Techniques for Everyone

Unlock the Power of UX Research

This hands-on workshop breaks down UX research and makes it accessible for professionals across various industries. Designed to be practical and engaging, the course will guide you through essential UX research techniques such as conducting insightful user interviews, designing impactful surveys, and mapping user journeys. You'll also explore the latest AI tools that simplify research processes, helping you gather and analyze valuable user feedback more efficiently.

Transform Your Approach to Design and Decision-Making

By the end of the session, you’ll walk away with a solid framework to understand user needs and incorporate those insights into your work. Whether you're looking to improve designs, enhance user experiences, or make data-driven decisions, this workshop provides the tools and strategies necessary for creating user-centered products and services, without requiring advanced technical expertise.

By the end of the workshop, you will be able to:

• Understand the fundamentals of UX research and its role in developing user-centered designs.
• Conduct effective user interviews to uncover the real needs, pain points, and behaviors of your target audience.
• Apply practical methods like surveys, usability testing, and journey mapping to gather actionable user insights.
• Leverage cutting-edge AI tools to streamline the research process, saving time while generating valuable insights.
• Make data-driven decisions that improve user experiences and align with business goals.

This workshop is ideal for:

• Professionals in any field who want to incorporate user feedback into decision-making.
• UX/UI designers and product managers seeking to enhance their research skills.
• Entrepreneurs and startups aiming to design user-centered products.
• Anyone interested in practical and efficient UX research techniques that can be applied immediately to improve their projects..

"She's engaging and fun, willing to share knowledge, and provides valuable basic knowledge on UX in this workshop."

-Janet Ng, People's Association (2024)

"She is very clear, concise, and sincere, and her insights on designing attractive UX are highly valuable."

-Cheong Wai Hoh, HTX (2024)

Joyce Yap Yee Hua

Joyce Yap Yee Hua is a seasoned UX design expert and the CEO of JoyCompass Pte. Ltd. With over a decade of experience in industries like banking, fintech, eCommerce, and blockchain, Joyce specializes in creating user-friendly products that align with business goals. While at Delivery Hero, she implemented user-centric strategies that reduced cancellations by 12.2% and increased monthly revenue by €1.8M.

Holding a business management degree and certifications in Human-Computer Interaction (Georgia Tech) and Design Strategy (IDEO University), Joyce blends technical expertise with strong business acumen. Her focus on Agile methodologies and data-driven design enables her to lead impactful workshops on UX design, user research, and decision-making. Joyce’s training equips professionals with the knowledge and tools needed to create intuitive, user-centered solutions that drive results.