Professional Certificate in User Experience (UX)

Introduction to User Experience (UX)

User Experience (UX) focuses on designing products, systems, or services that meet the needs and desires of users. In today’s digital world, where mobile apps and websites dominate, UX design is essential for solving complex problems and enhancing user satisfaction. The goal of UX is to ensure that every interaction a user has with a product is valuable, intuitive, and meaningful. UX considers all aspects of a user's journey, from accessibility and usability to emotional connection and convenience.

The Power of UX in Business

Global industry leaders like Apple and Google heavily invest in UX to maintain a competitive edge and keep customers engaged. A well-designed UX not only boosts profitability but also cultivates customer loyalty through positive emotional experiences. In this comprehensive 2-day UX course, participants will delve into UX principles, including research and design techniques, and gain hands-on experience with tools like Miro for creating wireframes and prototypes. By the end, you’ll acquire a solid understanding of UX and how to apply it effectively in various industries.

*Learners should have an internet-enabled laptop for this course.

Upon completion of this course, learners will be able to:

• Leverage UX research methods to gather meaningful insights from market and user data.
• Improve existing digital products and services by applying user testing and research synthesis techniques.
• Apply design thinking as a systematic problem-solving approach.
• Create user personas, design user flows, and test prototypes, even without prior design experience.
• Use Miro to create digital mockups, wireframes, and prototypes for their products or services.

• Professionals in Digital Marketing, Corporate Communications, and Media, looking to deepen their understanding of user-centric design.
• Individuals who want to develop practical UX skills to enhance their design capabilities and problem-solving techniques.
• Entrepreneurs, product managers, and anyone interested in understanding how to improve user experiences for digital products and services.

Jeremiah Lim

Jeremiah Lim is a highly skilled UI/UX and Digital Marketing expert based in Singapore. As the founder of UNGRUMP.CO, he has applied his UX knowledge not only to web design but also to enhance business operations, improve workflows, and drive product innovation across various industries. With a wealth of experience in UX design, UX research, prototyping, and UI design, Jeremiah has worked with top-tier clients such as Tongue Tip Lanzhou Beef Noodles, Fitness First, Impact Investment Exchange, and Workwell.SG across Southeast Asia and North America. Passionate about using UX as a problem-solving tool, Jeremiah advocates for its integration across industries to create better products and improve quality of life globally.