It is, therefore, critical for us to understand how we can protect our rights and how to utilise the same in a manner that would bring the organisation maximum advantage. Through Effective IP Management, you can now learn how to identify, protect, exploit and enforce your IP resources to optimize the value of your business.

The objective of this 2-day course is to provide a basic understanding of the principles of intellectual property law and how to make use of the same in the most favourable way to the organisation and how to defend against infringement. There will be discussion of licensing, assignment and remedies. All concepts will be explained with the use of practical examples and case studies for a better understanding to all the participants.

Understanding the 3 Golden Rules of IP Protection: Be Aware, Be Prepared and Be Proactive

1. You must be aware of the need for proper protection of their brands as well as the implications of not registering their trademark.
2. You must be prepared, including setting aside time, money and other resources, to properly defend a brand if it is infringed, to monitor online market for usage, and to enforce IP rights when they are violated.
3. You must be positive about the value of their brand. It is not the legal department alone. If it is done well, brands can generate revenue!

This course aims to arm you with the invaluable know-how and practical skills to be an IP-trained professional.

It is highly suitable for managers, senior executive, founders, CEOs, Business Development specialist, Portfolio managers, Compliance and Legal Assistance seeking to learn more about how they can identify and protect their IP

This course is designed for non-lawyers, rather it Is suitable to anyone including academics, consultants, trainers seeking to gain an advanced understanding of IP and Intellectual Property Law in Singapore and across the world.

Khaleel was admitted as an Advocate & Solicitor of the Supreme Court of Singapore in 1994. He is also a member of the Law Society of England & Wales. He read for a Bachelor’s Degree in Law at the National University of Singapore and for a Master’s Degree in Computer and Communications Law at Queen Mary & Westfield College, University of London, the component subjects which were Information Technology Law, Intellectual Property Law, Telecommunications Law, Electronic Banking Law and Internet Law.

Apart from his experience in advising local and international clients in private practice on a variety of commercial, corporate and litigation matters, Khaleel worked in the Asia Pacific Legal Department of Hewlett-Packard Singapore Pte Ltd as a Commercial Contracts Manager with special responsibility for the Asia Emerging Countries of Pakistan, Bangladesh and Vietnam and with Singapore Telecommunications Limited as Senior Legal Counsel as part of the SingTel Global Offices team. During that time, he was also responsible for negotiating the legal aspects of a number of high value telecommunications and IT agreements with a significant number of Fortune 500 companies.