Three Stories to Sell – Ultimate Tips for Business Professionals

Storytelling allows sales professionals to connect with their clients on an emotional level, which can increase the likelihood of building a long-lasting relationship and closing a deal. Through storytelling, sales professionals can make complex ideas and products easier to understand, which can help their clients see the value in what they are selling. It can also help build trust between a sales professional and their client by showing them that the salesperson has a genuine interest in their needs and is committed to helping them.

There Are Three Types of Stories That Anyone Who Sells Anything Needs to Master:

The first is the story you tell your audience. This is the story we are most familiar with. It is a compelling and persuasive vehicle that you can use to get your message across with maximum impact and minimum resistance. It must be engaging and edu-taining.

Second, there is the story you tell your buyer or gatekeeper—this is your positioning story. This story is powerful because it allows you to position yourself the way you want to be perceived.

Finally, there is the most important story you will ever tell—the one you tell yourself. You wrote this story when you were a child and it has shaped your life, even though it is most certainly wrong! You can rewrite this story to shift your mindset and produce dramatic improvements in your performance.

Discover How Storytelling Can Help You to Grow Your Business Through Sales

This one-of-a-kind workshop is designed for sales and business development professionals, who have special needs for stories that can build credibility and trust, introduce their company and product, and create a picture of how their solution can change their prospect’s life. Learners will have a chance to develop their own stories so they can begin moving people immediately.

Through this course, an outstanding sales leader will use stories to:

• Introduce themselves and make themselves more likable
• Build credibility and rapport
• Overcome the “Silent Objection” and build trust
• Position themselves the way they want to be perceived
• Explain what their interests are, to disarm skeptics
• Introduce their company and their product, service, or solution
• Communicate key organizational and personal values
• Create a compelling picture of how their solution can change their prospect’s life
• Move their prospects to action
• Dramatically change their mindset by rewriting their inner story

Sales people, sales managers, business development managers, financial advisors, insurance agents, property agents, vendors, purchasing agents, contractors, consultants, and anyone who sells anything, tangible or intangible.

“David is very knowledgable and knows how to hold the room’s attention. He is kind in teaching and letting the students figure their own answers. His examples are poignant and I learned a lot today about myself and how to be more confident on future matters.” – Bettina, Assistant Manager, ScienTec Consulting Pte Ltd

“I learned a lot from David’s teaching. I am shy and passive but he gives lots of encouragement. I really appreciate it.” – Ms Emilyn, Purchasing Manager



“David knew the methodology well and kept us entertained throughout the course! Vital topics were captured. Loved the session!” – Ms Razeena, C.S Manager

David Goldwich is a “reformed” lawyer who is committed to helping people get what they want by teaching them how to be assertive, compelling, and persuasive communicators.

An engaging and provocative speaker, David uses humor and stories gathered from his own experience as a lawyer, businessman, and father to help people reach breakthrough changes in their personal and professional lives. David has developed his own simulations, role plays, skits, and interactive sessions, which he uses to help participants learn and improve critical skills and behaviors.

David is the author of five books and hundreds of articles on communication, negotiation, developing confidence and assertiveness, and other business topics. He has MBA and JD degrees from American universities and practiced law in the United States for more than ten years.

David has conducted his training workshops for banks, tech companies, and other organizations and government agencies in the US, India, China, Singapore, Malaysia, and throughout Asia Pacific. He has been living in Singapore since 1999