Executive Certificate in Strategic Marketing & Communication

The Aventis Executive Education Series

This Executive Certification is part of our Aventis Executive Education Series, which collectively provides a robust platform for like-minded and talented senior executives across Asia to partake in collaborative learning.

Facilitated by reputable industry experts and partnered with the prestigious University of Roehampton (London), our structured courses provide an excellent opportunity for you to enhance your professional skills and keep yourself updated with the latest industry insights, as a working professional. 

Get ready to learn, transform, and be empowered as a global leader of a smarter workforce.

Aventis Executive Education in Strategic Marketing

This Aventis Executive Education in Strategic Marketing, is an essential program that will give businesses the competitive edge they need to stand out from today’s competitive marketplace. Marketing is becoming more and more globalized, and increasingly digitized. Strategic Marketing is key to equip professionals to determine specific marketing objectives, and drive marketing efforts to reach business goals in any given market situation.

This Executive Certification aims to equip you with an in-depth, critical understanding of how international companies design and implement marketing strategies to create customer value and competitive advantage in the context of increasingly sophisticated and demanding consumers, the digital revolution and globalization. There will be a focus on product innovation and services marketing. This is an enabling module that brings you through a powerful combination of lectures, seminar activities, group work and group discussions, that will encourage you to apply key marketing concepts and techniques including market orientation, segmentation, targeting and positioning and the marketing mix to real-life situations of international companies operating in the global arena and to put forward and test your own individual, innovative, strategic marketing solutions.

Course Schedule

This Aventis Executive Certification in Strategic Marketing is a structured program delivered across 4 days (2 blocks of Sat & Sun) from 9am to 5pm,

• 16, 17, 23 & 24 Aug 2025 (Sat & Sun), 9.00am to 5.00pm

In this 4-Day Executive Certification program, students will be equipped to learn the following:

• Learn about strategic marketing 4.0 and its role in driving organization’s strategic goals.
• Be equipped with a detailed understanding of the challenges of modern marketing and develop expert level knowledge as thought leaders
• Learn how to build a marketing plan based on customer insight and competitor analysis, including segmentation, targeting and positioning.

This Executive Certification is ideal for senior executives or managers seeking to enhance their credentials in this subject matter, and for any working professional eager to know more and get updated on current ideas in the respective field.

We would recommend this Executive Certification for the following audience:

• Business Leaders, Marketing Professionals or any professionals or entrepreneurs who want to successfully market their businesses, products, or services.
• Business Development and Marketing managers
• For executives with, or about to take up, marketing responsibilities; executives outside the marketing discipline, but whose role interacts with this function.

Mr A. Paramesvaran is an experienced faculty, with more than 25 years of experience in the education and consultancy industry. He has a Bachelor's in Business Administration in Finance and Management from Walsh University, and Masters in Strategic Marketing from the University of Wollongong. He also has Extensive consultancy, lecturing and course development experience.