9
May 2020

Executive Certificate in Strategic Marketing(LIVE Stream)

Course Information

Start Date9 May 2020, Saturday
End Date17 May 2020, Sunday
Time9am to 5pm
VenueOnline LIVE Stream via ZOOM
Fee$2,500 (excluding GST)Inclusive of e-certificate, e-materials, (LIVE Stream)
ContactBerenice | 6720 3333 | training.aventis@gmail.com
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LIVE Stream

Course Schedule

9, 10, 16, 17 May 2020

12, 13, 19, 20 Dec 2020

(click on the dates above to register)

Aventis Executive Education Series

The Aventis Executive Education Series provides a platform for like-minded and talented senior executives across Asia to partake in collaborative learning.

Facilitated by reputable industry experts and partnered with the prestigious University of Roehampton (London), our courses provide an excellent opportunity for you to enhance your professional skills and keep yourself updated with the latest industry insights.

Get ready to learn, transform, and be empowered as a global leader.

Introduction

Cohorts: 9, 10, 16, 17 May 2020 | 12, 13, 19, 20 December 2020

Each cohort runs for 4 days on the dates indicated above, on full day blocks (9am – 5pm).

 

Marketing is globalised; marketing is digitised. Strategic Marketing is an essential tool that gives businesses a competitive edge. It determines specific objectives and drives marketing efforts to reach business goals in any given market situation. This course aims to equip you with an in-depth, critical understanding of how international companies design and implement marketing strategies to create customer value and competitive advantage in the context of increasingly sophisticated and demanding consumers, the digital revolution and globalisation. There will be a focus on product innovation and services marketing. This is an enabling module that through a combination of lectures, seminar activities, group work and group discussions will encourage you to apply key marketing concepts and techniques including market orientation, segmentation, targeting and positioning and the marketing mix to real-life situations of international companies operating in the global arena and to put forward and test your own individual, innovative, strategic marketing solutions.

Key Takeaways
  • Learn about strategic marketing 4.0 and its role in driving organisation’s strategic goals.
  • Be equipped with a detailed understanding of the challenges of modern marketing and develop expert level knowledge as thought leaders
  • Learn how to build a marketing plan based on customer insight and competitor analysis, including segmentation, targeting and positioning.
Who Should Attend
  • Business Leaders, Marketing Professionals or any professionals or entrepreneurs who want to successfully market their businesses, products, or services.
  • Business development managers
  • For executives with, or about to take up, marketing responsibilities; executives outside the marketing discipline, but whose role interacts with this function.
Marketing Strategist: Mr Jason Ho, (MBA Imperial College, UK)

Mr Jason is the Founder of The Guild of Storytellers, an award-winning bespoke jewellery firm with establishment across Singapore, London and Belgium. Jason has extensive experience lecturing and serving as Career Advisor (Entrepreneurship) to Oxbridge (Oxford and Cambridge) matriculated students, mentored postgraduates from Imperial College (another alma mater), UCL, LSE and King’s College (England), and being part of the CN Yang Scholars and University Scholars Programme team at NTU (Singapore) as an adjunct. His areas of expertise are in Strategic Management, Leadership, Marketing, Sustainable Business Strategy and Entrepreneurship.

Course Outline

Topic 1: Introduction to Strategic Marketing

Topic 2: Strategic Marketing Planning

Topic 3: Identifying the Customer: Segmentation, Targeting and Positioning

Topic 4: Implementing Marketing Strategies and the Marketing Mix

Topic 5: Managing Marketing Channels and Pricing

Topic 6: Channel Management

Topic 7: Managing Marketing Communications

Topic 8: Digital and Social Media Marketing

Topic 9: Services Marketing and Service Dominant Logic and Internal Marketing

Topic 10: Global Marketing Strategies