Course Information

Start Date 5 Dec 2018, Wednesday
End Date 5 Dec 2018, Wednesday
Time 09:00 am - 05:00 pm
Venue 100 Orchard Road, Concorde Hotel Singapore
Fee $600 nett (Inclusive of hotel buffet lunch, light refreshments and course materials)
Contact 6720 3333 (Ms Chye Fen) chyefen@asm.edu.sg
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5
Dec 2018

Storytelling for Managers and Leaders

INTRODUCTION

Do you wish to emotionally connect with your team & customers? Influence decision-making processes, and reduce resistance to change? Inspire and instill trust & commitment to goals & values? Be able to effectively deliver messages, lead and motivate interdepartmental co-operation? Successful business leaders are able to take their audience and stakeholders on a journey, leaving them inspired and motivated. But getting your ideas across and keeping your audience engaged throughout is tricky. When mastered, storytelling can be a powerful communication and organisational tool. Gain powerful insights from the Godmother of Singapore Storytelling, Ms. Sheila Wee on how you can use simple storytelling techniques to deliver a presentation that captures the hearts and minds of your audience.

Key Takeaways

You will gain valuable insight into some of the most effective storytelling techniques used in workplaces, and in particular how you can use stories to build trust and impart corporate values. You will also:

  • Understand why storytelling is such a powerful communication tool for business and management;
  • Know how to use stories to build trust in you and to connect positively with your staff and clients;
  • Know how to use stories to effectively transmit corporate values;
  • Use effective strategies for preparing, telling and sharing stories;
  • Have had the opportunity to practise telling your own stories in a supportive and safe environment.
Course Outline
  1. Understanding the art and science of storytelling;
  2. Why storytelling is such a powerful communication tool;
  3. An overview of how storytelling is being used in organisations;
  4. Guidelines for telling stories in organisational settings;
  5. Understanding story architecture to tell more effective stories;
  6. Understanding what makes a story effective in organisational settings;
  7. How to use stories to build trust in yourself and connect with your staff or clients;
  8. The use of storytelling to transmit organisational values and messages;
  9. How to choose, prepare and effectively tell a story;
  10. An introduction to the six elements of vocal expression;
  11. Sharing of stories through guided storytelling activities.
Who Must Attend?

Department heads, managers, supervisors, marketing and sales professionals, entrepreneurs, business leaders, and anyone who is interested in the use of storytelling in organisations.

Testimonials

“Sheila is an outstanding and humorous Storytelling Expert. It is my honour to be able to learn from her.
Simply great!” – Ken Wong, CEO of ProActive Training & Education, Singapore

“Sheila is a resourceful and genuine person. Thoroughly professional and coupled with a pleasant personality, she makes a great coach.” – James Long, Head of Science, North View Primary School, Singapore

“We greatly appreciated the very engaging and captivating sessions with the participants. The participants clearly enjoyed and benefited from your sessions as reflected in the numerous times that “Storytelling” was highlighted in the conference evaluation.” – Tan-Kek Lee Yong, Deputy Director, Psychological and Guidance Services Branch, Ministry of Education, Singapore

Trainer’s Profile

Sheila Wee is a professional storyteller, storytelling trainer and story consultant with 18 years’ experience. Because of her work to pioneer the movement to revive the use of storytelling, she has been described as a Godmother of Singapore storytelling. She co-founded Singapore’s first professional storytelling company and has taught, or mentored most of the storytellers now working here. She has been an active Executive Committee Member of the Storytelling Association (Singapore) since its founding in 2006, taking on roles such as Vice-President and President.

In 2004 Sheila began her exploration into the use of storytelling for organisational purposes and this now forms a large part of her work. She teaches storytelling skills and conducts training in the use of storytelling across many different sectors. She has conducted workshops on storytelling for leadership and management, as a sales tool, to enliven and increase the impact of training and presentations, to aid an organisation’s recruitment drive and to help candidates sell themselves in interviews.

Sheila’s highly practical workshops have garnered consistently high ratings from participants. Her workshop clients include: EZ-Link, HDB, Lee Kuan Yew School of Public Policy – NUS, NUS Libraries, MND, Ministry of Education, Nanyang Technological University National Parks Board Singapore Armed Forces Training Institute, Singapore Institute of Technology, Singapore Management University, Singapore Press Holdings, ST Electronics (Centre for Management Development), The National Gallery, Public Service Division, WDHB Strategic Learning and Yale-NUS College.
Sheila also works internationally, and has been a speaker at many storytelling conferences and workshops in Australia, Hong Kong, India, Indonesia, Kenya, Malaysia, Philippines, Thailand, UK and Vietnam.

Having spent the last 18 years immersed in story, Sheila understands both its emotional pull and its practical application. She is passionate about bringing story out of the nursery and restoring it to its rightful place at the heart of adult society. She has worked with military commanders, educational leaders, sales teams, and executives at all levels, developing customised training programmes to meet their organisational objectives.