Social Media Growth and Engagement

Course Introduction

This comprehensive course is tailored for beginners and individuals with a basic understanding of marketing, offering an in-depth look into growing and engaging audiences on various social media platforms. Participants will gain hands-on experience through practical demonstrations, live walkthroughs, and interactive projects. By the end of the course, attendees will be equipped with the tools and strategies to effectively manage their social media presence, from organic growth methods to paid advertising campaigns.

Key Concepts & Strategies

Throughout the course, learners will dive into both organic and paid strategies for building a strong social media presence. Topics include content creation, optimal posting schedules, and paid social media campaigns, with an emphasis on platforms such as Instagram, Facebook, Twitter, and LinkedIn. Participants will leave with a solid understanding of how to grow their audiences authentically, while also harnessing paid ads to expand reach and engagement.

By the end of this course, participants will be able to:

• Grasp the fundamental concepts and principles of social media marketing for growth and engagement.
• Develop a comprehensive organic social media strategy tailored to specific platforms.
• Craft and optimize social media content to suit the unique demands of each platform.
• Set up and manage effective paid social media campaigns to drive engagement and growth.
• Leverage AI tools to streamline content creation and enhance campaign performance.
• Evaluate and measure social media success through key performance indicators and metrics.

• Beginners looking to break into the world of social media marketing.
• Digital marketers seeking to specialize in social media growth and engagement.
• Small business owners aiming to enhance their online presence and reach through social media.

"Just completed Digital marketing course. My trainer Flame was engaging and made the course fun. She was there to support and answer to any questions we have. Will highly recommend. :)"

"Took the digital marketing course! Very informative and beginner friendly! I feel like I really learnt what today's digital marketer do on the daily. Preparing me well to pursue that as a career. Miss flame was such a good teacher/"

Trainer: Flame

With over a decade of regional digital marketing experience across Asia Pacific, including eight years in a leading digital agency, she brings a wealth of knowledge and expertise to this course. Having successfully led cross-functional teams and collaborated with diverse clients in industries such as Telecommunications, Cybersecurity, eCommerce, Hospitality, Finance, and Education, they possess a unique ability to adapt strategies for diverse market needs. With a keen business mindset and a strong analytical approach, she has designed and executed data-driven campaigns that align with organizational goals. They are also highly skilled in localizing digital strategies for the Southeast Asian market, ensuring successful omni-channel campaigns that scale across various regions.