Master of Science in Business Analytics

Business analytics is a field of explosive growth and opportunity. Golden Gate University’s Master of Science in Business Analytics (MSBA) program opens the door to this lucrative world by providing the knowledge and skills needed to apply data analytics to real-world business issues. Graduates leave the program with a “toolkit” of statistical and analytic theory, processes, tools, and techniques, which can support strategic decision-making.

The Master of Science in Business Analytics (MSBA) degree program is to present students with an understanding of the many possibilities for applying data analytics to business problems. Data analytics, and the

implications of this strategic discipline, give practitioners new opportunities for discovering insights that can support the strategic goals and decision making of the organization. The discipline has grown so fast that it is impossible to address all of its elements, so this degree should be viewed as a “toolkit” of statistical and analytic theory, processes, tools, and techniques, which can be integrated into the business depending on the discipline and needed outcomes.

1. Use visual outcomes of analytics to communicate effective messages to members of the business community.
2. Describe the different approaches to machine learning, demonstrating application of the most common algorithms.
3. Explain Natural Language Processing, identifying potential uses and challenges.
4. Interpret and analyze individual business problems, selecting the best analytic approach and appropriate tools for extracting value from the data.
5. Explain the differences between the R and Python programming languages and demonstrate proficiency in each.
6. Promote data quality by effectively acquiring, cleansing, and organizing data for analysis.

1. For IT professionals: Roles in the IT industry are evolving rapidly, and one is now expected to have a better understanding of analytics. Hence, to lead such teams, managers are expected to have the knowledge of analytics in addition to having strong leadership qualities. This program will help you with both. 

1. For non-IT professionals: With each and every business decision becoming data-driven, analytics is a de-facto skill expected from any manager, as you would be the one making decisions. This program will help you understand how to convert a business problem into an analytics problem and then solve it. So, if you are aiming to lead the teams working on solving problems of the digital age, start your own business, or even consult others in making business decisions, then this programme is meant for you.

Minimum Eligibility

Bachelor's Degree in any specialization.