Mastering LinkedIn for Personal and Company Branding

LinkedIn is the world's largest professional networking platform. With 756 million users, it's also one of the most significant social media platforms. There are a lot of possible contacts there. LinkedIn members utilise the website to communicate with clients, coworkers, and business partners. However, it has a lot more potential. For instance, it could raise your profile, increase brand recognition, and aid in hiring the best candidates.

In this 1-day LinkedIn course, you will discover top tips on using LinkedIn for professional networking, business, and marketing. You will also explore LinkedIn Ads to complement your marketing efforts. By the end of the course, you will be able to develop a LinkedIn content strategy for your business that builds reach, awareness, and sales.

*Learners should have an internet-enabled laptop for this course.

In this course, you will learn how to:

• Construct an authoritative and professional profile that attracts the right audience
• Get discovered through organic LinkedIn searches
• Identify new clients and new business opportunities
• Create and execute a LinkedIn content strategy
• Establish business pages that attract engaged audiences
• Create and grow a LinkedIn group
• Measure their LinkedIn marketing effectiveness
• Set up and run self-serve LinkedIn ads: Sponsored Content, Sponsored Messaging, Lead Gen Forms, and Text and Dynamic Ads, as well as the various ad formats available within each

• Professionals in sales, marketing, business development, and communication fields
• Professionals & individuals who are keen to maximise LinkedIn for their brand/business

Gavin Choo is a seasoned digital marketing entrepreneur, consultant, and ACTA-certified trainer. He is passionate about showing business owners and brand marketers how to get results when it comes to search, social, and digital marketing campaigns. He has earned certifications across Google and HubSpot topics, namely Google Ads Search Certification, Google Ads Video Certification, Google Ads – Measurement Certification, Google Analytics Individual Qualification, HubSpot Digital Marketing Certification, HubSpot Social Media Marketing Certification, and HubSpot Content Marketing Certification.

Gavin is currently the CEO of Disruptive Digital, a full-service digital agency that utilizes a unique blend of strategy, creativity, technology, and data to help clients drive growth and competitive advantage. He also delivers training/workshops for/on behalf of prestigious institutes such as Aventis Learning Group, Nanyang Polytechnic, and Lithan Academy, to name but a few.