Step-By-Step Introduction to Social Media Content

Master Social Media Content Creation

This 2-day workshop provides a comprehensive introduction to social media content creation, focusing on the types, formats, and strategies most effective on platforms like TikTok and Instagram. Learners will explore key content types used by brands and influencers, as well as how to strategize posts that resonate with their target audience. Whether you're just starting or looking to refine your social media presence, this course will equip you with the foundational knowledge to create engaging content that stands out online.

Craft, Create, and Strategize for Social Media Success

Trainer James Teo will guide learners through the process of crafting high-quality posts, including how to design visually appealing static and animated content using tools like Canva. Additionally, James will cover the essentials of video content creation using CapCut, allowing participants to build dynamic posts. You'll also gain valuable insights on social media algorithms, brand identity, and both organic and paid strategies to boost the visibility and effectiveness of your content.

By the end of this workshop, learners will be equipped with:

• Understand Social Media Algorithms and Strategies: Gain in-depth knowledge of social media algorithms, content types, and how to create an effective content strategy.
• Edit Static & Animated Posts in Canva: Learn how to use Canva to create both static images and animated posts for social media platforms.
• Understand Brand Identity and Values: Grasp the importance of brand identity, values, and how they influence content creation.
• Create Video Clips in CapCut: Learn how to put together engaging video clips using CapCut for enhanced social media content.
• Plan and Improve Social Media Content: Master the art of optimizing content through organic engagement and paid methods to increase reach and interaction.

• Aspiring Content Creators: Individuals looking to build a strong online presence by mastering social media content creation techniques.
• Small Business Owners: Entrepreneurs seeking to promote their products or services through effective social media strategies.
• Marketing Professionals: Those in marketing who want to upskill and incorporate social media content into their campaigns to drive brand awareness.

James Teo, Media Skills Trainer

James Teo is a seasoned Media Skills Trainer with over a decade of experience in the creative field. Passionate about photography, video production, and editing, he has worked with both corporate and private companies to develop content that engages audiences. After earning his Diploma in Video Production, James transitioned to a career as a corporate communications and marketing executive, focusing on new media in both government and private sectors. His passion for the creative industry led him to become a specialist in food photography, serving over 100 brands in both print and online platforms.

James’ work has been featured in magazines like 8 Days and he has been interviewed by 9.33FM, as well as invited to speak on local platforms such as Carousell. Additionally, he creates short and long-form content that has garnered up to 750,000 views across his social media channels. With his background in both creative fields and corporate experience, James obtained his Advanced Certificate in Learning and Performance to refine his teaching methods. He is dedicated to helping learners of all ages and backgrounds develop practical skills, receiving positive feedback for his engaging and insightful courses.