Introduction to Digital Marketing

Foundational Digital Marketing Knowledge

This course is designed for beginners and those with limited experience in digital marketing. It offers a comprehensive introduction to the key concepts, strategies, and tools that make up the digital marketing landscape. Participants will gain a solid understanding of digital marketing's various channels, including SEO, social media, email marketing, and paid advertising. By the end of the course, you will be equipped with the knowledge to create, implement, and optimize digital marketing campaigns that drive results.

Practical Insights for Campaign Success

Through this course, learners will not only grasp foundational digital marketing strategies but also gain hands-on experience using essential tools to enhance campaign performance. You’ll learn how to plan campaigns that align with business goals, craft optimized content for different platforms, and measure the success of your efforts through key performance indicators (KPIs). This course provides practical, actionable insights that can be immediately applied to real-world digital marketing challenges.

By the end of this course, participants will be able to:

• Understand the core principles of digital marketing and explore various channels, including SEO, social media, and email marketing.
• Develop a basic digital marketing strategy that aligns with organizational goals and objectives.
• Utilize essential digital marketing tools for search engine optimization, social media management, email marketing, and analytics.
• Create and optimize content tailored for different digital platforms to engage and convert audiences.
• Analyze and evaluate the effectiveness of digital marketing campaigns using key performance metrics.

• Individuals new to digital marketing or with minimal experience in the field, eager to understand its core principles.
• Small business owners looking to establish or improve their online presence and digital marketing efforts.
• Marketing professionals aiming to broaden their skill set and include digital marketing strategies in their toolbox.

"Took the digital marketing bootcamp course! Very informative and beginner friendly! I feel like I really learnt what today's digital marketer do on the daily. Preparing me well to pursue that as a career. Miss Flame was such a good teacher!' - Shereen Rahman"Just completed Digital marketing course. My trainer Flame was engaging and made the course fun. She was there to support and answer to any questions we have. Will highly recommend :)" - Wendy Teo"The course content was comprehensive and up-to-date, covering everything from SEO and social media marketing to PPC and content strategy. Flame's expertise shone through as she effortlessly explained complex concepts in a way that was easy to understand, even for beginners like myself.What sets this course apart is its hands-on approach. We were given real-world projects to work on, allowing us to apply what we learned in a practical setting. Flame provided valuable feedback and guidance every step of the way, ensurong that we were able to grasp the concepts and improve our skills effectively." - Gwen Lim 

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With over 10 years of experience in digital marketing across the Asia Pacific region, she has worked extensively with both brands and digital agencies. She specialize in developing and executing online media strategies, including search, display, native, programmatic ads, content marketing, and social influencer campaigns. Currently overseeing digital strategy at MyRepublic, she is also a passionate educator, mentoring and training teams on the latest digital marketing tools, techniques, and best practices. Her hands-on experience and strategic insights offer learners valuable guidance in navigating the ever-evolving world of digital marketing.