Introduction to Behavioural Insights

Overcoming Decision-Making Challenges

Many professionals face difficulties in making effective decisions, often relying on technical knowledge, experience, or intuition without considering the diverse personalities and behavioral tendencies of the people they work with. This narrow focus can lead to inefficient choices, missed opportunities, and poor outcomes, ultimately impacting both individual performance and organizational success.

Leveraging Behavioral Insights for Better Decisions

By applying Behavioral Insights, you can improve your decision-making and influence by recognizing personal biases and adjusting your approach to be more inclusive of various styles. Learn how to tailor your messaging to different personality types, gaining buy-in from diverse stakeholders and fostering higher levels of engagement and cooperation. Understanding these motivations allows you to influence others more effectively and design strategies that resonate with the core drivers of behavior, leading to improved decision outcomes.

By the end of the workshop, you will be equipped with following skills:

• Understanding Behavioral Insights: Grasp the Behavioral Insights model and its relevance to decision-making and communication.
• Personality Impact on Decision-Making: Recognize how different personality types influence decision-making and the ability to influence others.
• Adapting Communication and Leadership Styles: Develop strategies for adjusting communication and leadership approaches based on Behavioral Insight profiles.
• Applying Behavioral Insights in Practice: Apply Behavioral Insight profiling to real-life situations and case studies across various sectors.

This course is perfect for:

• Public Sector Professionals: Policy makers, government officials, and individuals involved in public interventions.
• Private Sector Leaders: Executives and managers aiming to influence consumer behavior.
• Marketing and Communications Teams: Professionals seeking to understand biases and enhance customer engagement.
• HR and Organizational Development Professionals: Those interested in applying behavioral insights to workplace strategies.
• Researchers and Academics: Individuals studying decision-making, psychology, or behavioral economics.
• Non-Profit Sector Leaders: Leaders looking to design impactful, behavior-driven social programs.

“An excellent and concise training. Enough real examples to make it relevant. Very dynamic teaching style that kept the training interesting and the participants focused.” - Sales and Application Specialist 

“A very well conducted training. Lively and engaging. Team participation and engagement methods were very effective.” - Managing Director 

“Andrew’s way of instruction was superb. His communication and sharing of ideas and his sales experiences with the class was very clear.” - Sales Manager 

“The training was an enjoyable and fun experience. The class was very lively and interactive. Not a moment of boredom. I learnt a lot and it was a great training class for me.” - Sales Engineer

Andrew Soong - Expert in Leadership Development and Professional Growth

Andrew is a dynamic and engaging speaker known for his signature 'Edutainment' style, which blends education with entertainment to effectively connect with participants. As the co-author of 14 Essentials - Vital Leadership Lessons for Aspiring Leaders, he brings a wealth of knowledge and experience to his keynote speeches and training workshops. Certified as an Executive Director with The Maxwell Leadership Team and a Professional Influence Coach with the Cialdini Institute, Andrew has been trained by world-renowned mentors like John Maxwell and Dr. Robert Cialdini.

With over 15 years of training and facilitation experience, combined with more than 30 years of senior leadership experience, Andrew is equipped to help individuals and organizations enhance productivity, performance, and profitability. He has led diverse teams across the Asia Pacific and has expertise in areas such as leadership development, sales negotiation, change management, conflict resolution, and personal growth. His global client base includes C-suite executives, senior leaders, business owners, and professionals from a variety of sectors, including aviation, finance, healthcare, manufacturing, and more.