9
Jun 2020

1/2 Day Innovation & Design Thinking Masterclass (LIVE Stream)

Course Information

Start Date9 Jun 2020, Tuesday
End Date9 Jun 2020, Tuesday
Time09:00 am to 12:30 pm
VenueOnline LIVE Stream via Zoom
Fee$350 (Excluding GST) Inclusive of e-materials and e-certificate
Contact6720 3333 (Ms Rina) training.aventis@gmail.com
Register Now
Get Group Quote
LIVE Stream

INTRODUCTION

In this interactive livestream, participants will be introduced to the Design Thinking framework and work on a pre-determined, Singapore-centric Challenge Statement

What is Design Thinking and Why Is It So Popular?

Design Thinking is a method developed by IDEO, a Global Consultancy based in Palo Alto, California. Design Thinking is an iterative user-centric process that seeks to understand the user, challenge traditional assumptions, and redefine problems in an attempt to identify alternative strategies and solutions. Design Thinking provides a solution-based approach to solving problem through emotive lenses and sensitive feelers.

Design Thinking: Integrating Innovation, Creative Thinking & Total Customer Experience

Technology disruption and Digital Transformation has dramatically changed the way organizations evolve. Some of the world’s leading brands, such as Apple, Google, Tesla, Alibaba Samsung and GE, have rapidly adopted the Design Thinking approach, integrating creative problem solving, technology adoption and future proofing to propel their business forward.  Design Thinking is being taught at leading universities around the world, including Stanford, Harvard and MIT. The key aim of Design Thinking is to provide a tried and tested systematic approach to transform you and your organization’s ways in approaching business issues and coming up with innovative strategies that are both workable and productive.

A 1/2-day workshop on how to solve problems and challenges through design thinking

Whilst design thinking can bring about creative solutions to complex business problems, design thinkers constantly run headlong into challenges in bureaucratic and entrenched business cultures. In this highly practical masterclass, you will learn how successful companies and business leaders adopt the Design Thinking approach to re-think how they approach planning and execution. For example, Design Thinking allows for the re-perceiving of existing practices like benchmarking and instead refocuses the process on uncovering insights rather than solely for comparisons

Learning Objectives: Gain Practical Solutions to Overcome Business Challenges Instantly
  • To learn and understand the concepts of Design Thinking
  • To learn and apply Design Thinking in innovating solutions and strategies
  • To apply the Design Thinking tools to a Challenge Statement set in Singapore
Who should attend?

This Masterclass is ideal for

  • Decision makers from any industry who want to improve their organization’s capacity to formulate and implement innovative strategies, as well as for entrepreneurs and startup business leaders launching new offerings.
  • Executives or Senior officers seeking tools and techniques for maximizing innovation and entrepreneurship within a business environment
  • Professionals involve in business development, consulting, business strategy, marketing and sales seeking tools and frameworks to capture and deliver on those ideas
Methodology:

In this interactive livestream, participants will be introduced to the Design Thinking framework and work on a pre-determined, Singapore-centric Challenge Statement

Raving Testimonials

“Many helpful tools, having filled in examples of tools for example the Empathy Map and User Process Experience”

Senior Director, Government Agency

“Interactive activities with lots of discussion, conceptualisation, prototypying and generation of ideas.”

Senior Manager, Media MNC

“Trainer was engaging, clarified doubts and very knowledgeable”

Vice President, International Investment Bank

Mark Stuart, MIT Certified Design Thinking & Innovation Trainer

A Certified Design Training Expert, Mark has trained over 140 organisations and over 2500 people across MNCs, Government and SMEs. He has over 15 years of international management and investment banking experience in the UK, Australia and Asia for Morgan Stanley, Schroders, Goldman Sachs, Abbey National and Salomon Brothers.  Mark has also taught DISC Train-the-Trainer programmes.

Mark has led large award-winning international teams across 3 continents. This exposure has allowed him to see first-hand what works and what doesn’t in a multicultural workplace.   His experience leading rapid growth and extensive change gave him invaluable experience in building teams and increasing employee engagement.  Mark’s training methods are highly interactive and focus on strategies and personal goals that can be implemented in the workplace immediately, delivering instant return on investment. Mark graduated from the University of Surrey with a Bachelor of Science in Business Economics and Computing. In his free time, he enjoys sailing, travelling and current affairs. He is also a Professional member of the prestigious Asia Professional Speakers – Singapore and the Singapore Human Resources Institute.

Watch Video: https://www.youtube.com/watch?v=eDUAIC0xaU4

Professional Member of Asia Professional Speakers – Singapore

Group Representative – British Chamber of Commerce Singapore, Entrepreneur & Small Business Committee

Committee Member – Finance & Insurance Focus Group, Singapore Human Resources Institute (SHRI) 

Workshop Outline

Intro to Design Thinking

  • Innovation in Singapore and across Asia – what’s holding us back?
  • Why is there a sudden need for design thinking and does it actually work?
  • Common problems faced trying to implement design thinking
  • Case studies of successful design thinking implementation in Singapore
     

Applying the Design Thinking Framework

  • Empathise: Who are your end clients and what are their needs? How to design and carry out interviews to create an Empathy Map
  • Define: Define what the user requirements are and create a problem statement. Generate insights and How Might We questions to narrow down areas to ideate.
  • Ideate: Brainstorm and ideate ideas to solve the identified problem. Apply brainstorming and voting techniques to come up with the most innovative solution to your problem statement.

 

Participants to Present Ideas to Group
Participants to present their ideas to the group virtually

 

Wrap Up

Presentation of ideas generated during the workshop