Google Tag Manager Bootcamp

Introduction to Google Tag Manager (GTM)

Google Tag Manager (GTM) is a free, powerful tool that allows you to manage and deploy marketing tags (such as tracking pixels or code snippets) on your website or mobile app without needing to modify the source code. This capability empowers marketers to implement tracking and optimization strategies independently of developers, which streamlines workflows and reduces reliance on technical teams. However, effective use of GTM requires technical knowledge and an understanding of how tags and triggers work in coordination with other Google products, like Google Analytics (GA4). This course is designed to provide you with the practical skills needed to use GTM effectively.

Hands-On Learning and Implementation

Throughout the course, you’ll gain practical experience in configuring and deploying various tags using best practices and industry-standard “recipes.” You’ll learn how to set up GTM’s web-based user interface, configure Google Analytics 4 (GA4) tags, and establish triggers that fire tags based on specific website interactions. Additionally, the course covers tracking implementations for ad pixels, chat integrations, and e-commerce platforms like Shopify. By the end of the bootcamp, you will be fully capable of installing GTM on a website, configuring it for GA4, and implementing a variety of tracking solutions to enhance your marketing efforts.

*Learners should have an internet-enabled laptop for this course.

Upon completing this course, learners will be able to:

• Implement GA4 for comprehensive web analytics reporting and analysis.
• Understand the real-world applications of GTM and when to use it in various scenarios.
• Set up GTM for GA4 implementation through hands-on exercises.
• Configure and deploy tags and triggers effectively in GTM.
• Install and manage common tracking pixels (such as for Facebook, Google Ads) using GTM.
• Track website interactions such as form submissions, link clicks, and button clicks with GTM.
• Utilize data layers within GTM to streamline tag management and automate configurations.

• Digital marketers, business analysts, web developers, and sales professionals responsible for managing marketing technologies and tracking implementations.
• Professionals looking to integrate and manage Google Analytics (GA4) and other marketing technologies using Google Tag Manager.
• Small business owners, entrepreneurs, and individuals eager to learn how to deploy marketing tags on their websites using GTM.

Ivan Wong

Ivan Wong brings over 20 years of experience in Business Consulting, Digital Marketing, Conversion Optimization, and Digital Analytics. A certified accountant and programmer by training, Ivan has spent more than a decade as a marketing trainer, specializing in the intersection of technology and business strategy. As one of the few Google-Appointed Regional Trainers, he is entrusted with delivering official Google Ads, Analytics, and Mobile Advertising training across the region.

Ivan has worked as an external trainer and consultant for top organizations, including Google Mobile Labs, The Knowledge Engineers, General Assembly, and ClickAcademy Asia. He has a proven track record helping companies of all sizes—from SMEs to global brands like TripAdvisor, CNNGo, Decathlon, Singapore Tourism Board, and American Express—unlock the full potential of digital marketing. His expertise spans both the technical and business aspects of digital marketing, making him a sought-after resource for businesses aiming to enhance their digital strategies.