Google Tag Manager Bootcamp

If you're not already using it, Google Tag Manager (GTM) is a free tag management tool that enables you to install and manage marketing tags (code snippets or tracking pixels) on your website (or mobile app) without changing the source code. The ability to handle the code independently without the assistance of developers is a major advantage of GTM. But it's not as easy as it seems.

You must have the technical know-how to use GTM and comprehend how it operates. To create and run your campaigns successfully, you'll also need to learn how to combine them with other Google products, such as Google Analytics.

In this hands-on Google Tag Manager course, you will learn practical tag deployment strategies using best practice “recipes”. You will also get your hands dirty with setting up and configuring Tag Manager's web-based user interface to set up Google’s latest GA4 tags, establish triggers that cause your tag to fire when website interaction events occur and create variables that can be used to simplify and automate your tag configurations. You will also explore a variety of commonly used implementations beyond GA4, including implementations for ad pixel tracking, chat integration, and Shopify e-commerce tracking. By the end of the course, you will be able to install GTM on a website and configure it to install GA4.

*Learners should have an internet-enabled laptop for this course.

• Learn how to use GA4 for web analytics reporting and analysis
• Understand why and when to use GTM (Real-life Scenarios)
• Learn how to set up GTM for GA4 implementation (Hands-on Exercise)
• Learn how to set up Tags and Triggers in GTM
• Learn how to install the most common tracking pixels with GTM (Walkthrough)
• Learn how to track forms, link clicks and button clicks with GTM
• Learn how to use Data Layers in GTM

• Professionals responsible for digital marketing, business analytics, web development, and sales
• Professionals seeking to implement marketing technologies including Google Analytics and GA4
• Small businesses, entrepreneurs, and individuals who know they want to use GTM to install marketing tags

Ivan Wong has over 20 years of experience in Business Consulting, Training, Search Engine Marketing, Conversion Optimisation and Digital Analytics. A certified accountant and programmer by training, he also has over 10 years of experience as a marketing trainer. Ivan is also one of the few Google-Appointed Regional Trainers that trains the official Google Ads, Analytics and Mobile Advertising courses.

Ivan is an external trainer and consultant for various organisations such as Google Mobile Labs, TheKnowledgeEngineers, General Assembly, Econsultancy and ClickAcademy Asia. Well-versed in both the technical and business aspects of digital marketing, his passion is to help organisations of all types to use digital marketing effectively, working with all sizes of businesses from SMEs through to clients as large as TripAdvisor, CNNGo, Decathlon International, Singapore Tourism Board, and American Express.