Professional Certificate in Google Search Ads

Google Ads is a platform for paid advertising that operates under the pay-per-click (PPC) marketing model, in which you, the advertiser, pay per click or impression (CPM) on an ad. Google Ads is a successful method to attract qualified visitors, or good-fit clients, to your company who are looking for the goods and services you provide. You may improve in-store traffic, increase phone calls to your business, and increase internet traffic using Google Ads.

In this 2-day Google Search Ads course, you will learn step-by-step how to develop a Google Ads Search advertising strategy, create Google Ads Search advertising campaigns from scratch, understand how Google Ads works, and how to measure and fine-tune Google Ads Search campaign parameters for optimal results. This course will also prepare you to take the Google Ads Search Certification assessment. At the end of the 2nd day, you will undertake the Google Ads Search Certification assessment via Skillshop, which is the one-stop-shop for product training for everyone who uses Google’s professional tools and solutions. Upon achieving a passing score of at least 80%, you will attain a Google Ads Search Certification awarded by Google.

*Learners should have an internet-enabled laptop for this course.

In this course, you will learn:

• How to set up a Google Ads Search advertising campaign from scratch
• Hacks that Google don’t want advertisers to know for the maximum ROIs
• Techniques to measure, analyse, and optimise their Search campaigns based on insights from an industry expert
• Successful search advertising strategies to help them achieve their KPIs
• How to perform detailed segmentation and organise the structure of keywords, text ads, and ad groups for targeting and optimal results
• How to conduct effective and extensive keyword research with the Google Ads Keyword Planner
• How to pass the Google Ads Search Certification exam with a score of at least 80%

• Professionals in marketing and business development
• Business owners and entrepreneurs looking to maximise Google Ads to boost conversions and sales
• Professionals and individuals who manage or execute Google Ads Search advertising campaigns

Gavin Choo is a seasoned digital marketing entrepreneur, consultant, and ACTA-certified trainer. He is passionate about showing business owners and brand marketers how to get results when it comes to search, social, and digital marketing campaigns. He has earned certifications across Google and HubSpot topics, namely Google Ads Search Certification, Google Ads Video Certification, Google Ads – Measurement Certification, Google Analytics Individual Qualification, HubSpot Digital Marketing Certification, HubSpot Social Media Marketing Certification, and HubSpot Content Marketing Certification.

Gavin is currently the CEO of Disruptive Digital, a full-service digital agency that utilizes a unique blend of strategy, creativity, technology, and data to help clients drive growth and competitive advantage. He also delivers training/workshops for/on behalf of prestigious institutes such as Aventis Learning Group, Nanyang Polytechnic, and Lithan Academy, to name but a few.