Professional Certificate in Google Analytics 4 (GA4)

The Importance of Web Analytics for Business Growth

Web analytics plays a pivotal role in the growth and success of your website by providing valuable insights into visitor behavior. With the right tools, you can monitor how users interact with your site, which helps to optimize content, improve user experience, and increase conversions. While many analytics platforms exist, Google Analytics is the most popular and widely used, offering a comprehensive suite of features at no cost. By using Google Analytics, businesses can track customer behavior, measure site performance, and make data-driven decisions that enhance business strategies and overall site performance. Whether you manage an informational blog or an e-commerce platform, web analytics is essential to understanding visitor needs and optimizing for success.

Unlocking the Power of Google Analytics 4 (GA4)

This course offers hands-on experience with Google Analytics 4 (GA4), the latest iteration of Google’s analytics platform, which provides enhanced features for tracking and optimizing web and mobile app performance. In this course, you will explore the Audience Centric model of GA4, understand its reporting functionalities, and learn how to set up and utilize dashboards. You will dive into the nuances of visitor tracking, measurement techniques, and learn how to measure key metrics to improve your website’s performance. By the end of this course, you will be equipped with practical knowledge to implement GA4, analyze your visitors’ behavior, and optimize your website using insights from Google Analytics reports.

*Learners should have an internet-enabled laptop for this course.

• Set up and navigate Google Analytics 4 with ease, leveraging its features for optimal insights.
• Apply best practices to maximize the effectiveness of Google Analytics in tracking and reporting.
• Unify tracking across all digital properties, including mobile apps and websites, using GA4.
• Explore how GA4's cloud integrations allow for enhanced data activation and reporting.
• Dive deeply into GA4’s reporting tools, including the Analysis Hub, to conduct segmentation and advanced analysis.
• Implement GA4 using Google Tag Manager for tracking, events, and custom dimensions.
• Gain insider knowledge on how top marketing agencies use Google Analytics for advanced digital marketing strategies.

• Digital Marketing Professionals: Those responsible for driving digital marketing, web development, business analytics, and sales strategies.
• Professionals Seeking Mastery in Google Analytics: Individuals who want to deepen their knowledge of Google Analytics and leverage data to enhance digital marketing efforts.
• Small Business Owners & Entrepreneurs: Those looking to use Google Analytics to boost website traffic, conversions, and optimize their marketing strategies.

"Trainer is very knowledgeable in the field and keep learning relevant to our work"

-Kerrie Chia, Synwin Music Pte Ltd (2024)

"The Trainer is very experienced and knowledgeable. Learn new stuff, understood the how-to in terms of navigating GA4 interface, and making sense of understanding the terminology used"

-Delphinium Sim, MOH (2024)

"Trainer is very engaging and adds in personal stories and experiences, making the class relevant and easy to understand."

– Amelia Ang, Invest Officer, Ministry of Home Affairs

“The trainer was able to bring in real-life examples to explain the theories and concepts of GA, sometimes going beyond the presentation materials to answer participants’ questions or to set a clearer context. Understanding how GA can offer so much more insights than a non-IT/website personnel realised, as long as the configurations are set up correctly.”

– Valerie Sim, Senior Assistant Head, Public, International and Alumni Relations, National Institute of Education

“The trainer is able to make the course more interesting through his storytelling, as GA can be pretty technical and dry. Learning the technicalities of applying GA, and interpreting the statistics.”

– Vivien Lee, Senior Assistant Head, Public, International and Alumni Relations, National Institute of Education

“The trainer brings about a wealth of experience that enriches the class discussions. The actual case studies by the instructor were useful during the training.”

– Genevieve Lee, Manager, National University of Singapore

“The trainer is knowledgeable and very helpful in answering questions. Navigating through the various reports and how to filter the reports to get what I want is the most useful part of the workshop.”

– Lynna Ong Si Rui, Assistant Manager, Ministry of Social & Family Development

Ariff Kamal

Ariff Kamal is the co-founder of Think Digital Academy, an industry-leading training and advisory firm specializing in digital marketing excellence. He has a wealth of experience, currently serving as the Group Organic Lead for MoneySmart Group, a top finance comparison platform in Southeast Asia. With over 15 years of experience in the digital marketing space, Ariff has previously worked as the SEO Director at GroupM APAC and has consulted for high-profile brands such as WPP, P&G, Fonterra, General Electric, and more. His expertise spans across SEO, digital analytics, and digital strategy, and he has trained thousands of professionals and executives in Google Analytics, Google Ads, and digital marketing best practices throughout Singapore, Malaysia, and Indonesia. Ariff also regularly speaks at industry events across Southeast Asia and is a certified Google Regional Trainer, offering certification courses on Google Ads and Google Analytics.