From Tender to Triumph: How to Write Winning Proposals

Understand the Customer’s Perspective and Build a Winning Strategy

Unlock the secrets to crafting successful tenders and bid responses in this dynamic workshop designed for professionals eager to elevate their proposal writing skills. Participants will gain invaluable insights by stepping into the evaluator's shoes, learning firsthand the criteria and perspectives that shape proposal assessments. This immersive experience will empower you to develop a compelling win strategy, including essential techniques for evaluating opportunities to determine which bids are worth pursuing. With practical tools and expert guidance, you'll master the art of structuring executive summaries and answering bid questions effectively, ensuring your proposals make a lasting impact.

Perfecting Your Proposal: From Submission to Success

The workshop goes beyond writing, addressing crucial post-submission stages that can make or break your proposal's success. You'll learn how to review and refine your documents meticulously, ensuring they stand out from the competition while aligning perfectly with client needs. Discover efficient techniques to streamline the review process and enhance the quality of your submissions. Additionally, you'll explore strategies for nurturing client relationships after submitting your bid, significantly increasing your chances of success. Whether you're an experienced professional or new to tender writing, this training offers a clear roadmap to transform your proposals from merely good to truly exceptional. Join us and take the first step toward proposal excellence!

By the end of the workshop, you will be able to:

• Understand Customer Perspectives: Identify and analyze what customers are thinking at various stages of the evaluation process, enabling more tailored and impactful proposals.
• Craft a Winning Strategy: Develop a comprehensive win strategy that aligns with customer needs and enhances the likelihood of success in competitive bids.
• Make Informed Qualification Decisions: Assess opportunities effectively to determine which bids are worth pursuing, ensuring a strategic focus on high-potential projects.
• Write Compelling Executive Summaries: Create persuasive executive summaries and articulate responses to bid questions that resonate with evaluators and clearly convey value.
• Implement a Systematic Review Process: Review proposals methodically to enhance clarity and quality, while establishing a framework for continuous improvement in future submissions.

• Bid Managers, Pursuit Managers, and Business Development Managers involved in creating and managing bid responses and strategies.
• Account Managers and Subject Matter Experts responsible for contributing critical content to proposals and ensuring their alignment with client needs.
• Team Leaders or Supervisors overseeing teams involved in bid creation, looking to streamline processes and improve proposal success rates.

"Amy helped me see that there is way more to writing bids than just answering questions. She is very knowledgeable on everything bid!" Jim Ristevski, Security and Networking Specialist, Netsol

Amy: Expert in Bid Management and Winning Proposal Strategies

Amy’s journey into mastering bid management began during her early career as an Account Manager, where she learned a pivotal lesson about what truly matters in proposals: the customer’s perspective. A hard lesson on the importance of focusing on customer benefits rather than company history shaped her approach to bids and is now the cornerstone of her training. In her workshops, Amy teaches participants how to craft winning bids by aligning their proposals with customer needs, delivering maximum impact, and driving success.

With 11 years of Bid Management, five years of Commercial Management, and six years of Account Management experience, Amy has a proven track record in delivering customer-focused pursuit strategies across complex and extended sales cycles. A specialist in transforming technical and business information into persuasive and compelling proposals, Amy combines her Bachelor of Business (Marketing) and Master’s in Commercial Law with practical insights to equip her clients with the skills needed to excel. Her training is designed to help participants hone their bid writing skills and develop strategies that resonate with customers, ensuring a higher success rate in competitive