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24
Aug 2021

Drive Your Business and Brand with Facebook Marketing & Advertising

Course Information

Start Date24 Aug 2021, Tuesday
End Date25 Aug 2021, Wednesday
Time9am - 5pm
VenueHoliday Inn Orchard City Centre
Fee$990 (excluding GST)
ContactRoshini | 6720 3333 | training.aventis@gmail.com
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Facebook Marketing Course

Introduction

Facebook is a key marketing platform for just about every business regardless of industry and sector. But the ever-changing Facebook algorithm can make it a challenge to connect organically with fans. That’s where Facebook marketing and advertising come in. With micro-targeting features that allow you to reach your exact target audience based on demographics, location, interests, and even behaviours. You can always get your message in front of the people who are most likely to want your products or services. That’s great for your budget, conversion rates, and return on investment.

This intensive 2-day Facebook Marketing & Advertising Course will equip you with practical and applicable Facebook marketing and advertising strategies. The training covers the fundamentals of Facebook page management and takes you through the entire Facebook marketing and advertisingprocess including ads creation, audience targeting, ad campaign management, conversion tracking, remarketing and A/B testing.

Course Highlights
  • Learn how to create and promote your Facebook page
  • Industry best practices in writing ad copies, designing ad creatives, and delivering promotions
  • Learn how to create audiences, segment, and target them effectively to produce a positive return on investment
  • Learn how to deploy A/B testing strategies to track the performance of different ad versions and determine which one provides the best results
  • Learn how to set up a Facebook Ads campaign and much more
Course Objectives

By the end of this course, you will be able to:

  • Develop a Facebook marketing strategy and align it to their business objectives and KPIs
  • Create a Facebook Page and interpret Facebook Page insights reports
  • Understand Facebook advertising objectives, set up a Facebook ad campaign, define ad set variables (such as bids, budget, audience targeting), and create successful ad creatives
  • Set up a Facebook Pixel to measure, optimise, and build audiences for advertising campaigns
  • Create and define the core, custom, and lookalike audiences for better ad targeting
Target Audience
  • Professionals in Digital Marketing, Advertising, and Media
  • Individuals who are new to Facebook marketing and keen to learn how to launch a successful Facebook campaign
Prerequisite

Participants are required to bring an internet-enabled laptop and should have an existing Facebook Business account.

Course Outline
  • Introduction to Social Media
    • Overview of social media
    • 10 benefits of using social media
  • Understanding the Buyer’s Journey
    • What is the buyer’s journey
    • The importance of buyer’s journey
  • Define Target Audience Using Buyer Personas
    • Introduction to buyer personas
    • Creation of buyer personas
  • Facebook Page vs. Facebook Group
    • Introduction to Facebook Page
    • Introduction to Facebook Group
  • Facebook Page
    • Create a Facebook Page
  • Facebook Marketing Fundamentals
    • Introduction to different Facebook Ads tools
    • Facebook Ads campaign structure
    • Facebook Ad types and placements
    • Facebook Ads policy
  • Understanding Key Advertising Metrics
    • Introduction to key Facebook Advertising metrics
  • Create Ads in Ads Manager
    • Set Up Ads Manager
    • Create a Facebook Ads campaign
    • A/B testing
    • Campaign management
  • Facebook Business Page Promotions
    • Introduction to Page promotions
  • Custom Audiences
    • Create a custom audience
    • Introduction to custom audience sources
    • Introduction to lookalike audience
    • Create a lookalike audience
  • Facebook Pixel
    • Introduction to Facebook Pixel
    • Create a Facebook Pixel
    • Conversions and audience tracking
  • Formulate Facebook Marketing Strategy
    • Steps to win at Facebook Marketing
    • Interpret Facebook Page insights reports