Creating Engaging Digital Content Using The Lean Methodology

When you truly explore the internet, it's absurd to consider the sheer amount of information and, more crucially, the sheer variety of content "types" available. It's so simple to blow an opportunity for your content to go viral with the fresh ideas we come up with, and it's sometimes difficult to resist going full circle and starting over with them.

In this 2-day course, you will be guided through the content creation process from start to finish. If you’re looking to take advantage of the opportunity to create content online, then this course will help you with the WHAT and the HOW in creating engaging content. You will also learn how to adopt the Lean Methodology to create effective and successful content. By the end of the course, you will have a deep understanding of content creation using the Lean Methodology and how to measure this success.

*Learners should have an internet-enabled laptop with PowerPoint (Windows/Mac)/Keynote (Mac)/Google Slides (web) for this course.

• Adopt the “Lean Methodology” in creating engaging content
• Use the 5-dimensions to generate countless ideas for content
• Use the 5-point checklist to sharpen your headlines
• Learn to craft variations of call-to-action to meet your business objectives
• Understand the range of analytics available for social media

• Individuals who are in charge of their company’s social media accounts
• Charities that need to create awareness and enroll volunteers
• Professionals in Marketing, Sales, Communications, Social Media, Public Relations
• Entrepreneurs, Business Owners, and Leaders

Melvyn Tan is a seasoned business strategist based in Singapore, with a focus on leveraging AI tools for strategic planning, content strategy, and copywriting. Over two decades, he has consulted, trained, and coached leaders and executives from more than 370 organizations including Steinway Gallery Singapore, Yeo’s, Citigroup, Temasek Polytechnic, and others.

Melvyn's approach is to empower businesses in crafting strategic roadmaps that transform their business processes, leading to enduring and defensible profits. He has also leveraged the power of AI tools to automate repetitive tasks, enhance work quality, and save both time and money.

Since 2018, Melvyn has been conducting training and has developed a suite of training programs centered on Video as a Content Strategy. These programs include Professional Certificate in Video Storytelling Using Smartphone, Leveraging TikTok Marketing To Boost Your Branding, and Video Editing For Executives.

Melvyn holds both a Bachelor in Business (Applied Economics) from Nanyang Technological University and was awarded the Nanyang Scholarship to pursue his Master of Business in Applied Economics with a specialization in Total Factor Productivity from Nanyang Technological University.

In addition to his academic qualifications, Melvyn has also developed and delivered bespoke in-house training programs focused on Digital Tools such as Podcasting, Vlogging, and Virtual Meeting Platforms for numerous Singapore agencies. 

His expertise in AI tools was demonstrated in December 2022 when he developed an arsenal of over 100 prompts for crafting video scripts, headlines, blog posts, and social posts, marking a new level of content creation efficiency and creativity.