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Apr 2018

Cultivating Stakeholder Relationship through Effective Communication and Social Media

Course Information

Start Date11 Apr 2018, Wednesday
End Date11 Apr 2018, Wednesday
Time09:00 am
Venue100 Orchard Road, Hotel Concorde
Fee$680 Inclusive of 2 coffee breaks, light refreshments and buffet lunch
Contact6720 3333
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How do you build a close and lasting working relationship with your stakeholders in an overloaded digital age exacerbated by social media? How do you communicate effectively, have their ears and hearts, and affinity? The answer lies in a strong stakeholder relationship through cultivating good communication practices including social media!

Key Takeaways: How to Form Meaningful Stakeholder Engagement

In this one day high impact workshop, you will learn how to:

  1. Identify the main groups of stakeholders
  2. Manage their expectations through strong rapport and an enhanced working relationship
  3. Understand  the key reasons why your business success hinges upon your stakeholder relationship
  4. Construct a matrix of your stakeholders and defend their relationship
  5. Recognize the benefits of a strong stakeholder relationship
  6. Communicate through identifying and overcoming communication barriers
  7. Engage your stakeholders through social media to gain confidence and cooperation
Don’t Just Hear it from Us!

Rowena has helped me to gain a deeper understanding of how to identify and leverage on the different social channels to both engage and influence audiences and boost brand reputation. Her many years of experience in PR and communications were especially evident in her knowledge of social media risks and mitigation strategies, a critical area in today’s ever-changing and increasingly complex social media landscape.

Eileen Tan
Marketing Communications Manager
Borouge Pte Ltd

Rowena is a very experienced marketer and even shared with us how to create interesting posts in Facebook, Instagram and Twitter using the right tone & language to attract different groups of customers.
I believe you will benefit in her lessons especially her unique writing style, marketing flair and her sincerity to reach out to her students.

Lilian Liew
Product Manager
RHB Bank

Meet the Industry Expert: Ms Rowena Lim

Starting out in public relations and advertising, then journalism, corporate communications, and now focusing on training & development, Rowena Lim is a ‘total’ communications person with deep experience in various industries.

Since 2012, she has been an adjunct trainer on stakeholder relationship management, among other communication topics, and recently was also courted to develop the course content and lecture on social media marketing.

Today, based on popular demand, Rowena has combined these two very important and trendy topics in a 1-day workshop “Cultivating Stakeholder Relationship through effective communication and social
media”. She has also a keen interest in Mobagogy (micro learning through mobile technology) and has begun curating articles for the smart phone.

Rowena has an MBA degree in Marketing from the University of Hull, UK. In training, she has been ACTA-certified and in public-speaking, she was trained by the School of Dale Carnegie, US.