Dec 2019

Rapid Response Media Communication and Crisis Management Workshop

Course Information

Start Date9 Dec 2019, Monday
End Date9 Dec 2019, Monday
Time09:00 am to 05:00 pm
Venue100 Orchard Road, Concorde Hotel Singapore
Fee$680 (Excluding GST) Inclusive of hotel buffet lunch, light refreshments and course materials
Contact6720 3333 (Ms Rina) training@aventisglobal.com
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Course Schedule

24 May 2019 (Fri) NEW Confirmed Run

20 Aug 2019 (Tue) Confirmed Run

09 Dec 2019 (Mon)

28 Apr 2020 (Tue)

04 Aug 2020 (Tue)


(Click on the dates above to register online)


We live in a 24/7 social media world and often individuals, companies, politicians and governments are all judged by the court of public opinion. Often there is little or no time to follow the old school set-up of meeting the PR professionals and briefing management advisers. How you handle a crisis in the first few hours will often determine how your organisation will be able to survive the blow and survive the coming days, weeks and months. Much of the preparation to face a crisis comes in the months BEFORE a crisis breaks. So how do you prepare and see yourself and company through such times?

Step by Step Guide to Develop a Crisis-Preparedness Plan to Managing Social Media and Communication Crisis

When a crisis intersects with social media the lightning speed with which things unravel makes it vital for communication professionals to be equally fast in not only reacting but moving one step ahead to contain the situation. Recent events bear this out – the Ethiopian Air disaster and the Christchurch, New Zealand killings. This course will use case studies and analysis to look at

a) the nature of a crisis

b) why scenario planning is important

c) the importance of communication as a crisis unfolds

d) and some practical ways of seeing a major crisis through its end for any company.

1 Day Rapid Response Media Crisis Management Workshop

Learn rapid response to engage traditional and online media to defend the company’s reputation in a crisis. Let Media and Crisis communications professional, Ms Shobi Pereira help prepare your organisations against unforeseen crisis and protect your company’s reputation through difficult times. This workshop will cover PR crisis strategy and response in both traditional and social media. You will learn to create systems enabling immediate crisis communication, and to direct practical media and online engagement. It will cover identifying ‘minefields’ and developing level-headed approaches to deal with the situation to maintain or even increase confidence in the organisation. We will discuss issues like the spiral of confidence and a siege mentality. Participants will be exposed to practical situations and be encouraged to use the knowledge learnt to defuse these potential threats.

Key takeaways

By the end of this workshop, you will learn:

  • Crisis management and how to track developments on social media
  • Building a Social Media plan for Crisis management
  • How to handle and work with the local media
  • Communicating during a crisis – the planning that goes into the communication process on different media and new media platforms
  • Initial crisis response – and it is never “No Comment”
  • Crafting media messages
  • Preparing for a news conference
  • Participants will be tested on how they handle a crisis through simulated exercise
Who Should Attend?
  • Communication professionals, marketing, sales, Public relations professionals, managers
  • Senior officers from government agencies, NGOs that are involved in planning for crisis communications tool kit in any organisation
  • Consultants, Trainers and Professionals from Media industries


Note: Participants are recommended to bring their laptop for case study research

  • Participants will be tested on how they handle a crisis through simulated exercise
  • Practice-based course, case studies, analysis and learning through mistakes

“Trainer is knowledgeable and will always give scenarios so that we really see things from different perspective. The knowledge I gained is beneficial to our company. It is good if the rest of the team get it as well.” 

Nur Izwa Rosali, Communications Officer at MyLustre Pte Ltd


” There’s many real life cases with good insights and thought provoking. The course is good for everyone who is keen to learn about crisis communications.”

Sabrina Chan, Marketing Manager at GuocoLand Singapore


“Trainer has wealth of experience and good examples to share. Excellent!”

John Tang, Manager at Ren Ci Hospital 

Media Communication and Crisis Management Specialist: Ms Shobi Pereira

Shobi Pereira is a Newscaster and broadcast journalist who has worked in global newsrooms like Bloomberg LP in Tokyo, Japan, Norwegian Broadcasting Corporation in Trondheim, Norway, Cable News Network (CNN) in Atlanta, Georgia, USA and MediaCorp in Singapore which is home for her.

Shobi has covered the official trips of both then Minister Mentor Mr Lee Kuan Yew and then Prime Minister Mr Goh Chock Tong. She has reported on global meetings like APEC and CHOGM and interviewed many a politician, thought leader and newsmaker.

When 9-11 struck the United States, Shobi Pereira was at the time working in Bloomberg LP in Tokyo, Japan. She reported to studio and was briefed on the editorial line the company would adopt as the tragedy unfolded. While the company’s raison d’etre came from how money was made and lost, the reporting for the day would focus without a shadow of a doubt on the lives lost. It was an important lesson in crisis management from a broadcaster’s perspective.

Shobi’s research and work in social media and scenario planning came from the time she worked in the Ministry of Home Affairs. She continues to work on a freelance basis in providing content and building online communities for a religious organisation.

Currently Shobi is a part time Lecturer at Nanyang Technological University, Wee Kim Wee School of Communication and Information. She is course co-ordinator for the Speech and Argumentation module.  Shobi holds a BA in English Literature, a Master’s degree in Social Work and more recently a Diploma with a distinction from the Trinity College of London for ATCL (Public Speaking).