Crisis Management Workshop incorporating Rapid Response Media Communication
We live in a 24/7 social media world and often individuals, companies, politicians and governments are all judged by the court of public opinion. Often there is little or no time to follow the old school set-up of meeting the PR professionals and briefing management advisers. How you handle a crisis in the first few hours will often determine how your organisation will be able to survive the blow and survive the coming days, weeks and months. Much of the preparation to face a crisis comes in the months BEFORE a crisis breaks. So how do you prepare and see yourself and company through such times?
Develop a Crisis-Preparedness Plan to Managing Social Media and Communication Crisis
When a crisis intersects with social media the lightning speed with which things unravel makes it vital for communication professionals to be equally fast in not only reacting but moving one step ahead to contain the situation. It is vital therefore to have a crisis management plan that includes a crisis communications plan that can somehow “Organise the Chaos”.
1 Day Rapid Response Media Crisis Management Workshop
Learn rapid response to engage traditional & online media to defend the company’s reputation in a crisis. Let Media and Crisis Communications Expert, Ms Shobi Pereira help prepare your organisations against unforeseen crisis and protect your company’s reputation through difficult times. Terms such as Black Swan, Grey Rhinos are often talked about. Find out how you can assess the risks ahead, develop a risk heat map, and understand the context of the crisis and work out ways in which a crisis management plan is developed.
This workshop will cover PR crisis strategy and response in both traditional and social media. You will learn to create systems enabling immediate crisis communication, and to direct practical media and online engagement. It will cover identifying ‘minefields’ and developing level-headed approaches to deal with the situation to maintain or even increase confidence in the organisation. Participants will be exposed to practical situations and be encouraged to use the knowledge learnt to defuse these potential threats.
By the end of this workshop, you will learn:
- Crisis management and risk assessments, risk heat maps
- Why you must have a plan or you plan to fail
- How to handle and work with media
- Communicating during a crisis – the planning that goes into the communication process on different media and new media platforms
- Crafting media messages
- Preparing for a news conference
Who Should Attend?
- Communication professionals, marketing, sales, Public relations professionals, managers
- Senior officers from government agencies, NGOs that are involved in planning for crisis communications tool kit in any organisation
- Consultants, Trainers and Professionals from Media industries
Note: Participants are recommended to bring their laptop for case study research
- Participants will be tested on how they handle a crisis through simulated exercise
- Practice-based course, case studies, analysis and learning through mistakes
- Participants will get to work with frameworks and not be provided templates
“Trainer is knowledgeable and will always give scenarios so that we really see things from different perspective. The knowledge I gained is beneficial to our company. It is good if the rest of the team get it as well.”
Nur Izwa Rosali, Communications Officer at MyLustre Pte Ltd
” There’s many real life cases with good insights and thought provoking. The course is good for everyone who is keen to learn about crisis communications.”
Sabrina Chan, Marketing Manager at GuocoLand Singapore
“Trainer has wealth of experience and good examples to share. Excellent!”
John Tang, Manager at Ren Ci Hospital
Media Communication and Crisis Management Specialist: Ms Shobi Pereira
Shobi Pereira is a Newscaster and broadcast journalist who has worked in global newsrooms like Bloomberg LP in Tokyo, Japan, Norwegian Broadcasting Corporation in Trondheim, Norway, Cable News Network (CNN) in Atlanta, Georgia, USA and MediaCorp in Singapore which is home for her.
Shobi has covered the official trips of both then Minister Mentor Mr Lee Kuan Yew and then Prime Minister Mr Goh Chock Tong. She has both reported on global meetings like APEC and CHOGM and interviewed many a politician, thought leader and newsmaker.
When 9-11 struck the United States, Shobi Pereira was at the time working in Bloomberg LP in Tokyo, Japan. She reported to the Tokyo Stock Exchange and was briefed on how while the company’s raison d’etre came from how money was made and lost, the reporting for the day would focus without a shadow of a doubt on the lives lost. It was an important lesson in crisis management from a broadcaster’s perspective and a company that had lost the lives of 2 personnel in 9-11.
Shobi’s research and work in social media and scenario planning came from the time she worked in the Ministry of Home Affairs.
Currently Shobi is a part time Lecturer at Nanyang Technological University, Wee Kim Wee School of Communication and Information. Shobi holds a BA in English Literature, a Master’s degree in Social Work and more recently a Diploma from the Trinity College of London for ATCL (Public Speaking). In Oct 2019 Shobi completed a 5 day course with the Geneva Centre for Security Policy on “Navigating the Storm”. It was a course conducted by the Swiss team in Singapore which included live simulation crisis management exercises.