Crisis Communication - How to Stay Calm and Communicate Effectively

Every organisation would have its fair share of crises – big or small. Sometimes, a crisis might be a small one but that doesn’t mean it does not deserve attention. At other times, the crisis might be a small operational issue but with major political implications and potential fallout.

Apart from providing the specific instructions peculiar to the agency in question, there are sound principles on Crisis Communication to adhere to in order to ensure a smooth tide over; to prevent the next one or even be battle-ready for the next.

Let our trainer explain how this process can be done without letting your organisation or yourself down - and convert adversity into opportunity as well!

Upon completion of the course, you will learn:

• an understanding of communication in a crisis;
• key considerations to develop a crisis strategy and response plan;
• crafting skills to react to real-time crisis situations.

• Basic Communications or Project Officer
• Public Relations or Corporate Relations Officer
• Any person with a strong desire to know how to turn calamity into calm.

“Sunny’s ability to draw up clear messages for a crisis is very effective.”

- Grassroots leader (Nov 2019)

“Wow… so many real-life examples!”

- Grassroots leader (Sep 2019)

“I am particularly keen to learn about media management in a crisis. Got it through this workshop.”

- Grassroots leader (May 2019)

“You can tell that Sunny is not only lecturing, he has handled real-life crises, even at national level. Impressive!”

- Grassroots leader (Mar 2019)

Dr. Sunny Goh – Crisis Communication Expert

Sunny has led a national level response team to a real-life crisis involving a number of government agencies. He has also chaired several crisis response sub committees and written advisories for the mass media. He has also sat on the other side of the fence – as a trainer in the School of Journalism, he taught reporters how to ask the penetrating crisis questions. He is currently board director of five international firms where crisis communication is essential to winning contracts, clients and confidence.

Dr. Goh’s diverse experience includes mentoring participants from all walks of life—CEOs, professors, staff writers, technical specialists, and students—proving his belief that learning transcends hierarchy. His practical, engaging training methods ensure participants gain the confidence and skills to produce impactful policy documents. Beyond his professional achievements, Dr. Goh is an active community leader, having served as a Mediator with the Ministry of Law and a Council Member of the Singapore Red Cross Society. A passionate communicator, he contributes regularly to local and regional media and co-founded a vibrant English Premier League supporters club in Singapore. Dr. Goh’s comprehensive expertise and dynamic teaching style make him a highly sought-after trainer in policy drafting and effective communication.