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Apr 2019

Business Ethics and Ethical Decision-Making Guide for Business Leaders and Managers (2018)

Course Information

Start Date3 Apr 2019, Wednesday
End Date3 Apr 2019, Wednesday
Time09:00 am - 05:00 pm
Venue100 Orchard Road, Concorde Hotel Singapore
Fee$600 nett (Inclusive of hotel buffet lunch, light refreshments and course materials)
Contact6720 3333 (Ms Chye Fen) chyefen@asm.edu.sg
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Ethics issues are present in every aspect of a business including finance, human resources, business development, sales, intellectual property, reporting and more. At work, we may suspect or even know that a behaviour is illegal. We may also feel unsure about a situation and a decision, since there seem to be a number of acceptable alternatives. If you ask yourself these types of questions, the issue probably has ethical or moral implications.

What is Ethical Decision-Making

Ethical decision-making refers to the process of evaluating and choosing among alternatives in a manner consistent with ethical principles. In making ethical decisions, it is necessary to perceive and eliminate unethical options and select the best ethical alternative.

Your Guide to Ethical Decision-Making

Led by Ethical-Decision Making Coach, Mr Sam Gibbins who will share with you critical and effective techniques on how to handle ethical situations with confidence, by identifying the legal, ethical, and moral implications of difficult situations that present themselves in our everyday business challenges.

How to Apply Ethical Decision Making Using Business Cases Studies and Solutions

This one-day course will give participants a detailed overview of how ethics apply, and should be applied, within the public and private sectors. The workshop aims to equip you with the skills

  1. to communicate and instil the sense and purpose of business values,
  2. to provide participants with a framework for identifying, analysing and resolving ethical dilemmas at the workplace.
  3. To use Ethnical Decision Making to Build trust and Validate relationships with your stakeholders, partners and customers.
Key Takeaways: Making Ethical Decisions with Clarity

One of the key elements of this process is learning to act with integrity so that professional and ethical decisions can be made. This course will teach participants how to apply critical thinking skills when encountering a problem and will provide practical tips and workable solutions. As participants will fulfil roles at many departments across range of organisations, a diverse section of practical examples will be used to reflect relevance.

  • Recognize common characteristics of poor decision making
  • Learn ways to resist requests to act unethically
  • Demonstrate understanding of the definition of ethics and the importance and role ethical behaviour serves in the business world today.
  • Learn how a carefully formulated set of values drive decision-making processes at every level within the organisation.
  • Understand ways to lead ethically using values that connects to your stakeholders.
  • Describe the relationship between values, governance and ethics in the public and private sectors.
  • Delve into the ethical decision-making process and see how it applies to the organisation.
  • Look into what frameworks can be been adopted to better understand how the decision-making process works.
  • Develop critical thinking skills that help participants come to an ethical decision.
  • Learn critical thinking skills that will help you come to an ethical decision no matter what job you do.
Who Should Attend?
  • Mangers, HOD, HR Leaders, Business owners, consultants
  • Coaches, Trainers, New Manager, Sales and Marketing Professionals
  • Business Executives who are concerned about ethical business decision making and how to do the right things when confronted with ethical dilemmas.

Discussion points and simulations, aligned with a structured training plan and real-life scenarios, allow individuals to develop the skills necessary for success. Handbooks will be used, but individuals are encouraged to make use of the sessions to take their own notes, practising the vital audio, visual and kinaesthetic skills which are vital in their role, learning how to process and store information which they will later be required to recall.


“Sam is very knowledgeable and very precise in explaining the concepts well.” – Chai Yoke Peng, Pioneer Electronics AsiaCentre Pte Ltd

“The trainer is very informative. He provides many real-life examples instead of reading off from the materials. Interesting and beneficial class!” – Rick Tay, Zico Allshores Trust (S) Ltd

“The delivery of the content is very interesting and kept the class well-engaged. His class is high-recommended as he gives practical information using real-life case studies” – Ong Choon Yam, Petrobras Singapore Private Limited

Ethical-Decision Making Coach: Sam Gibbins

Sam has an extensive background in corporate training across legal and compliance, anti-money laundering, financial crime and soft skills. Sam helps companies establish their training and development needs by reviewing their existing standards and processes and offering guidance on areas for further improvement. He works with organisations to develop bespoke content suited to individual client needs for a variety of regional and global businesses.

Sam possesses a BA (Hons) from King’s College, University of London, as well as a Diploma in Anti-Money Laundering from the International Compliance Association, a Certificate in Combating Financial Crime from the Chartered Institute for Securities & Investment (CISI), and is also a Certified Compliance and Ethics Professional (International) with the Society for Corporate Compliance and Ethics. He is a Certified Compliance Professional with, and a member of, the International Academy of Business and Financial Management. He is a member of the Singapore Institute of Directors, the Australian Chamber of Commerce, the International Compliance Association, the Chartered Institute for Securities & Investment and the Adult Education Network. Sam is also a Founding Member of the International RegTech Association.

Course Contents
  • What is ethical decision making?
    • Trainer introduces the topic by use of a fictional story
    • Activity: Brief group discussion and de-brief of assumptions of what ethics means in the workplace
  • The role of ethics in society
    • Overview of the history and development of ethics
    • The letter of the law versus the spirit of the law
    • Customs and conventions – how ethics and moral values differ between cultures
    • Why ethical decision-making is important within corporates
    • Consequences of unethical behaviour
    • Case study: trainer to cover a well-known case from the media and analyse it with the group for failings of ethical standards
  • Corporate Values
    • Overview of the history and development of corporate values
    • The role of an organisations values and principles
    • Activity: Trainer/group activities based on general values across corporate frameworks
  • Critical elements of ethical thinking
    • What are ethical frameworks
    • How can they be applied at work?
    • Activity: Trainer to facilitate a discussion around a fictional story. The trainer reads a paragraph, asks for feedback, then gives more information and poses another question. This process repeats several times so that the discussion becomes more in-depth and thought-through. Secondary aim is to set up participants for the after-lunch practice session where they need to apply this process in small groups.
  • Practice session
    • Activity: Participants are divided into small groups. Each group is given a set of ethical dilemmas. Participants to discuss the issue and by application of the Thinking Chart to come to a conclusion and a course of action
  • Third parties and suppliers: vulnerabilities to unethical behaviour
    • What is bribery and corruption, and how does it affect the public and private sectors?
    • Activity: Participants to add examples of unethical behaviour that could be seen as bribery or corrupt conduct
  • Conflicts of interest
    • What do you do when you experience a conflict of interest?
    • Case study: trainer to cover a well-known case from the media and analyse it with the group for failings of ethical standards
  • Reporting of unethical behaviour
    • Failures of ethical dealing within your organisation
    • What if you witness or experience unethical behaviour?
    • Whistle-blower protections
    • Investigation and prosecution
  • Questions and wrap up