Artificial intelligence (AI) has become an integral part of the modern business landscape, and is able to revolutionise the workplace when it can be seamlessly incorporated into daily processes. This digital transformation can even extend to the world of marketing, where the ability to use machine learning algorithms and large language models can empower marketers to achieve greater efficiency. In this article, we cover 5 of the best AI marketing tools that can supplement your marketing techniques and speed up work processes.
These tools are helpful in nurturing a new age of digital marketing, where predictive analytics and customer analysis are all possible in short spans of time. In adopting these tools, businesses are not only optimising their marketing efforts, but also reshaping their customer journey to be more responsive and engaging.
Overview of AI Marketing Tools
AI tools can fulfil several niches when used in the workplace. Some of the core areas they can be used for are:
Learning how to leverage these capabilities can greatly enhance a user's productivity. Here are some of the most useful AI tools you can utilise in the workplace.
1: ChatGPT
ChatGPT is the most notable and widely-used Large Language Model (LLM) at the moment, with impressive text generation capabilities. ChatGPT-4, the most advanced edition, has been trained using roughly 10 trillion words of data, giving it the ability to string together sentences and produce high-quality written content.
Key Benefits of ChatGPT:
Marketers need to learn how to take advantage of prompt engineering in order to draw out its full capabilities. Our course excels at helping marketers understand the principles behind text generation AI, and provides tips and tricks for maximising the potential of these tools.
2: Google Gemini
Google Gemini, formerly known as 'Bard', is an alternative LLM to ChatGPT. Unlike ChatGPT, which has training data up till a certain date, Gemini is able to pull real-time data using Google algorithms. This makes it ideal for consultation regarding current affairs and recent topics. It's able to find research papers and cite information from them, providing a source to your writing.
Key Benefits of Gemini:
Much like other LLMs, learning how to prompt specific answers from Gemini is the key to receiving useful outputs. With practice, and the right set of tips, marketers will be able to refine their skills over time and adopt Gemini as a useful AI marketing tool.
3: Microsoft Copilot
Microsoft Copilot makes use of an AI Copiloting concept, where an AI tool is integrated with your workflow and can be consulted while utilising applications. Microsoft Copilot is directly compatible with Microsoft's suite of productivity software, including Word, Excel, PowerPoint, Outlook, and more. Copilot is part of Microsoft's broader initiative to bring AI into pre-existing office tools, that many already have experience with.
Key Benefits Of Microsoft Copilot
AI copilots are tools intended to naturally fit into a user's existing working methods, providing them with guidance and assistance in their tasks. Microsoft Copilot stands out as a rapidly developing tool with high potential for future development.
4: Dall-E 2
Dall-E 2 is an image generation AI that's capable of producing high-quality images based off textual description. Dall-E allows marketers to come up with concepts and examples of visual styles within minutes. While these images cannot always be used directly, they serve as a quick method of creating moodboards or proof of concepts for content strategy planning.
Key Benefits Of Dall-E 2
For professionals looking to quickly generate compelling visual content for marketing and e-commerce purposes, Dall-E 2 is a quick and easy solution.
5: Midjourney
Midjourney is typically regarded as the best image-generating tool on the market. While it's less intuitive to use than Dall-E, the images are high-quality and often distinct enough to be used for advertising purposes.
Key Benefits Of Midjourney
By making visually engaging images that are tailored to the preference of you and your audience, Midjourney can save on hefty design times and offload a large amount of work. It's a content generation tool that's ideal for marketing professionals seeking to produce eye-catching visual assets.
Generative AI In The Workplace
Generative AI is transforming how businesses approach tasks, particularly within fields such as marketing, advertising and search engine optimization. These advanced tools help marketing professionals enhance their work, leverage customer insights, and generate content at scale. However, it's important to be aware of the limitations that AI have, and the ethical considerations of adopting it. While AI is highly useful, it's not a magical catch-all solution, and learning how to use it responsibly is the key to success.
In our upcoming course, Aventis Learning Group aims to empower marketers with knowledge on these AI tools and more, helping revolutionise the way you conduct business and create content.
Stay Ahead in the Marketing World with Generative AI
Marketing teams will be able to benefit from the Empowering Marketers with the Knowledge of Generative AI & ChatGPT course by Aventis learning. We aim to teach you and your team about essential concepts and practical applications of these tools, over a 2-day workshop filled with hands-on exercises and prompt engineering lessons.
To find out more, contact us today!
