Empowering Marketers with the Knowledge of Generative AI & ChatGPT

In this comprehensive 2-day workshop, participants gain vital insights into Generative AI, covering essential concepts and practical applications. It includes hands-on exercises in applying AI to their unique work situations. They will acquire the expertise to effectively leverage Generative AI, enhancing their performance across multiple domains such as content creation, image generation and market research. Additionally, participants will gain the knowledge to craft impactful prompts through AI and refine them to achieve the desired results.

By understanding and utilizing Generative AI, professionals can devise more effective marketing strategies, leading to personalized customer experiences and ultimately fostering business growth. This workshop will help participants stay ahead in a rapidly evolving digital landscape where AI is becoming an integral part of marketing. Through interactive sessions, they will not only master AI tools but also learn how to seamlessly integrate these skills into their daily workflows, enhancing their effectiveness and productivity.

Learners are required to bring an internet-enabled laptop that can access: ChatGPT, Google Gemini, MS CoPilot, Dall-E2, DreamStudio (Stable Diffusion), Midjourney, etc.

Upon completion of this course, you will be able to:

• Understand the fundamental principles and concepts behind Generative AI.
• Maximize the potential of ChatGPT and its capabilities.
• Master the skills of crafting effective prompts to achieve high-quality results with ChatGPT.
• Discover how to create engaging and informative content for social media platforms by harnessing the power of Generative AI.
• Implement tactics in utilizing content marketing and storytelling to attract potential leads.
• Develop effective market research strategies to gather market insights through the use of Generative AI. 
• Utilize various AI tools to generate images for advertising and e-commerce.
• Be aware of the limitations and ethical considerations of Generative AI and how to use it responsibly.

This course is perfect for:

• Professionals and Individuals seeking to gain a deeper hands-on experience in using the latest AI tools for content creation, image generation, marketing strategies and campaigns
• Digital Marketers
• Content Strategist
• Copywriter
• Bloggers
• Influencers
• SEO Specialist
• Social Media Strategist
• Business Development Manager
• Brand Manager
• Business Owners
• Business and Marketing Students
• No prior technical expertise is required for participants to benefit from this course.

Learners are required to bring an internet-enabled laptop that can access: ChatGPT, Google Gemini, MS CoPilot, Dall-E2, DreamStudio (Stable Diffusion), Midjourney, etc.

"James is a perfect instructor for the ChatGPT course. His extensive expertise in both ChatGPT and digital marketing is evident through his comprehensive knowledge and ability to exceed the course topics. He goes above and beyond by willingly sharing additional insights, contributing significantly to my understanding and growth as a digital marketer. His patience and dedication make him an exceptional teacher, and I couldn't have asked for a better mentor in this field." - Arion Kwok, Digital Media Marketing Officer

"James's lessons are very engaging & his willingness to share valuable insights has greatly contributed to my understanding of working with ChatGPT. I have gained a lot from attending his course." - Gina Lau, healthcare industry

"I have attended several courses conducted by James, and I appreciate his teaching style. He brings the lessons to life, and his knowledge makes him a subject matter expert in his field. He is also responsive in addressing any queries that I have." - Peter Sim, ITE Lecturer

"Trainer James Lee is very helpful and clear with his teaching. The class is very engaging and the lessons were fun and interesting. A lot of hands-on practice to ensure that we understand the concepts. I have enjoyed his course and will come back for more courses." - Easudas Jason, Business Development Manager

"The trainer is very attentive to my queries and can pace the lesson well. Furthermore, with his in-depth knowledge, he is able to answer all my questions." - Lim Fang Eng Jacky, Graphic Designer

"James is an approachable trainer. He gives very clear and detailed explanations which greatly benefited my understanding of the course." - Kelvin, Property Agent

James Lee - Certified Prompt Engineer / Certified ChatGPT Expert / Adobe Certified Instructor / Adobe Certified Web Specialist

With over 20 years of extensive training experience, James is a seasoned professional in the realms of corporate and educational sectors. 

His journey includes notable roles such as an Adjunct Lecturer at Singapore Polytechnic and a Web Developer at Nanyang Technological University. James later enhanced his career at Equinet Academy as a Social Media and Content Specialist, where he significantly uplifted brand visibility through innovative content strategies for diverse social media channels. He further honed his expertise at Boston Consulting Group, serving as an Associate Trainer and Consultant. He is also actively involved in facilitating Career Transition programs, specializing in Digital Marketing and UI/UX, providing invaluable guidance to individuals. 

Being an Adobe Certified Instructor, he is proficient in utilizing Adobe tools for image editing, graphic design and video authoring. This expertise enhances his capabilities in digital content creation and technological innovation.

With his wealth of experience as a presenter, he conducts workshops and seminars across various educational and corporate entities. As a Certified Prompt Engineer and ChatGPT Expert, James excels in harnessing ChatGPT and Generative AI for digital transformation, skilfully guiding individuals and organizations through the intricacies of these technologies.