Empowering Marketers with the Knowledge of Generative AI & ChatGPT

Mastering Generative AI for Marketing Excellence

In the transformative world of Industry 4.0, Generative AI is rapidly reshaping the marketing landscape by offering innovative solutions for content creation, market research, and strategy development. This 2-day comprehensive workshop, Empowering Marketers with the Knowledge of Generative AI & ChatGPT, equips participants with vital insights into the fundamentals of Generative AI and its practical applications. Through hands-on exercises, participants will learn to utilize AI-powered tools, such as ChatGPT, to create engaging social media content, generate visuals, and perform in-depth market analysis. The training emphasizes crafting impactful prompts and refining them for tailored results, enabling marketers to streamline workflows and maximize output.

Revolutionizing Marketing Strategies with Generative AI

Participants will also discover how to implement these tools to devise personalized customer experiences, boosting brand visibility and fostering business growth. The workshop addresses real-world challenges, providing actionable strategies to integrate Generative AI into daily marketing workflows effectively. With a strong focus on ethical practices and future trends, participants will leave the course equipped to navigate the ever-evolving digital landscape with confidence and innovation.

Learners are required to bring an internet-enabled laptop that can access: ChatGPT, Google Gemini, MS CoPilot, Dall-E2, DreamStudio (Stable Diffusion), Midjourney, etc.

Upon completion of this course, learners will be able to:

• Understand the Fundamentals: Grasp the core principles and concepts of Generative AI and its role in marketing transformation.
• Master ChatGPT: Leverage ChatGPT’s capabilities to craft high-quality prompts, generate tailored content, and refine marketing strategies.
• Create Engaging Content: Develop compelling social media posts, blog articles, and video scripts using Generative AI tools for storytelling and lead generation.
• Perform Market Research: Utilize AI-driven tools for keyword optimization, customer segmentation, and strategic market analysis.
• Design Visual Content: Generate high-quality visuals using AI-powered design platforms and remixable templates for advertising and e-commerce.

This course is perfect for:

• Marketing Professionals and Strategists: Digital marketers, brand managers, and social media strategists seeking to elevate their campaigns with AI-driven insights and tools.
• Creative Content Creators: Bloggers, influencers, SEO specialists, and content strategists aiming to harness AI for impactful storytelling and content creation.
• Business Owners and Students: Entrepreneurs and marketing students eager to adopt cutting-edge Generative AI technologies for competitive advantage.

Learners are required to bring an internet-enabled laptop that can access: ChatGPT, Google Gemini, MS CoPilot, Dall-E2, DreamStudio (Stable Diffusion), Midjourney, etc.

"James is very knowledgeable and generous in sharing. He goes the extra mile to help the students to solve the problem and is very approachable. The different ways to type prompts to generate responses from ChatGPT is the biggest takeaway for me." - Sharron, Senior Teacher, MOE

"James is a perfect instructor for the ChatGPT course. His extensive expertise in both ChatGPT and digital marketing is evident through his comprehensive knowledge and ability to exceed the course topics. He goes above and beyond by willingly sharing additional insights, contributing significantly to my understanding and growth as a digital marketer. His patience and dedication make him an exceptional teacher, and I couldn't have asked for a better mentor in this field." - Arion Kwok, Digital Media Marketing Officer

"James's lessons are very engaging & his willingness to share valuable insights has greatly contributed to my understanding of working with ChatGPT. I have gained a lot from attending his course." - Gina Lau, healthcare industry

"I have attended several courses conducted by James, and I appreciate his teaching style. He brings the lessons to life, and his knowledge makes him a subject matter expert in his field. He is also responsive in addressing any queries that I have." - Peter Sim, ITE Lecturer

"Trainer James Lee is very helpful and clear with his teaching. The class is very engaging and the lessons were fun and interesting. A lot of hands-on practice to ensure that we understand the concepts. I have enjoyed his course and will come back for more courses." - Easudas Jason, Business Development Manager

"The trainer is very attentive to my queries and can pace the lesson well. Furthermore, with his in-depth knowledge, he is able to answer all my questions." - Lim Fang Eng Jacky, Graphic Designer

"James is an approachable trainer. He gives very clear and detailed explanations which greatly benefited my understanding of the course." - Kelvin, Property Agent

James Lee – Certified Prompt Engineer, AI Specialist, and Digital Marketing Strategist

James Lee, an esteemed Certified Prompt Engineer and ChatGPT Expert, brings over 20 years of experience in leveraging Generative AI to revolutionize marketing strategies and workflows. With certifications in Adobe Creative Suite and a proven track record in digital transformation, James has empowered organizations and individuals across diverse industries to unlock the full potential of AI-driven tools.

James specializes in content strategy, image generation, and market research, offering a hands-on approach that bridges creativity and technology. As a sought-after trainer, his engaging workshops focus on practical applications of Generative AI, ensuring participants leave with actionable insights to drive innovation and growth.

His expertise extends to crafting AI-powered marketing campaigns, optimizing content for SEO, and designing visually compelling materials using cutting-edge platforms like ChatGPT, Canva, and Adobe. James’s dynamic training style ensures learners gain confidence and mastery in utilizing Generative AI to stay ahead in today’s competitive digital environment.