A Beginner’s Guide to Telegram Marketing

telegram marketing, A Beginner’s Guide to Telegram Marketing

Telegram’s popularity has skyrocketed throughout the pandemic as a result of its user-friendly features, which are especially beneficial to businesses. The platform is thriving in terms of engagement and opportunity, with over 400 million active monthly users and 70 billion messages shared daily.

Heard of Telegram?

Telegram is a cloud-based instant messaging service, much like WhatsApp Messenger. On both desktop and mobile devices, it is available as an application, and fortunately, the desktop version does not require a direct connection with the mobile version (this is a major problem faced when using WhatsApp for desktop).

Its user base might be smaller than WhatsApp’s. However, it is unquestionably a trend among the younger generation.

They take satisfaction in having a high level of data protection, and they are frequently used by people who disapprove of WhatsApp’s most recent Privacy upgrade. If necessary, you can amend your messages after you send them, pin them to a chat, or completely remove them.

Additionally, Telegram offers a unique function that enables you to save messages for later reference. Telegram features channels and group chats in addition to its main use of connecting with friends and family. Within the app, users can “join” public or private channels and groups that are relevant to their interests, such as channels for fast food chains or groups for transportation news.

Additionally, groups and channels on Telegram are separate things. The primary distinction between them is that while every member of a group can send messages, only administrators can broadcast messages on a channel.

Why Should You Consider Marketing Using Telegram?

telegram marketing, A Beginner’s Guide to Telegram Marketing

There are numerous options available to you when it comes to platforms and tools for marketing your company online. Some of these, like Facebook and Twitter, are well-known and reasonably simple to use. However, Telegram might be the best option if you’re searching for a chat software that offers extra capabilities for businesses and marketers.

You can create channels and groups on Telegram to talk about your goods and services with prospective customers. You can even automate some processes on your Telegram account by integrating bots, which will save you time and effort.

Additionally, Telegram is excellent for protecting sensitive information while still enabling you to reach sizable audiences because of its robust security features and cloud-based architecture. Telegram is therefore worth a try if you’re trying to increase your marketing efforts using a cutting-edge chat platform.

To increase brand familiarity and awareness and eventually drive conversions, Telegram may be a powerful marketing tool. It is widely utilised not just in Singapore but also in other nations.

Here are some reasons why you should consider marketing your business on Telegram.

Telegram is a high-engagement platform

Due to the availability of gifs and the ability of app developers to design custom features, Telegram has a high engagement rate. According to a study, Facebook has a view rate of 4%, Instagram has a view rate of 3%, and Telegram has a view rate of 20%.

You can keep your audience engaged and informed with the use of Telegram channels, groups, polls, and more. We will cover these later in this blog post.

Unlike WhatsApp, Telegram has no limit on group size

When marketing your brand, you want it to get in front of as many people as possible. The number of groups that WhatsApp will allow to be created is capped at 200, which drastically lowers networking prospects. Telegram does not specify a group size. As a result, your announcement on Telegram is more likely to be seen by more users.

On Telegram, some well-liked groups have more than a million members. By reaching out to these organisations, you may broaden the audience for your brand or any upcoming announcements that your company want to make.

Telegram bots are a powerful tool for marketing

The platform allows users to build Telegram bots for automated marketing. Businesses can construct a bot to perform the task rather of sending reminders to Telegram social members. Over time, using Telegram bots for marketing is more affordable. A bot can be used indefinitely once it has been created.

It can help to increase social media presence

Having a presence on Telegram is beneficial because the platform is expanding in terms of users and prospects. Since groups on Telegram may be used to boost engagement on Facebook and Instagram as well, Telegram can benefit other social media platforms.

Telegram is a more secure application

Because Telegram is a more secure application, more businesses utilise it. When it comes to conducting business and communicating with teams, Telegram has proven to be more secure than WhatsApp due to growing worries about its security and encryption.

Marketing Opportunities on Telegram

Telegram channels

Your voice can be heard loud and clear on a Telegram channel. It’s a platform with no restrictions on the number of channel members where you can broadcast messages to a sizable audience.

Each member of a channel is informed whenever there is new content, but only admins are able to post it. This makes it perfect for disseminating updates, announcements, or pretty much anything else you want to say.

Additionally, it’s a fantastic approach to maintain the anonymity of your audience because channel participants cannot see each other or the administration.

Telegram groups

Telegram groups are ideal for companies and organisations searching for a way to communicate with big numbers of people because they have up to 200,000 members.

Members of Telegram groups can share text messages, images, videos, and voice memos in addition to other media. Groups might be private or public.

Telegram groups are a great marketing tool since they make it simple for companies to connect with a wide audience. Entrepreneurs can make it simple for prospective clients to find and join their group by launching a public group.

Chatbots

To make sure that everything operates effectively, each channel and group needs a chatbot. Having thousands of users limits what administrators can do.

Telegram chatbots are handy small tools that can assist you with a range of tasks, from lead generation to customer assistance to newsletter distribution to current clients.

For all Telegram chatbots, BotFather serves as the model. You can change it to make one that precisely meets your requirements. Because they automate some of the interactions you would otherwise have to perform manually, chatbots are useful.

By using a bot, you can give your consumers a better experience while saving time and energy. Chatbots can also assist you in gathering customer feedback or managing marketing initiatives.

Building Your Telegram Marketing Strategy

telegram marketing, A Beginner’s Guide to Telegram Marketing

1) Create a business profile

Like a resume, a business profile is about your company. It should contain details about your target market, your target products or services, and what makes you different. It’s crucial to keep your business profile current and presentable in today’s social media-savvy society.

When it comes to business accounts, Telegram is a little different. Unlike, say, WhatsApp Business, there isn’t a specific feature for enterprises.

Instead, the chatbot and admins will represent your company.

2) Find your audience

Finding the ideal target market is essential for the success of any marketing campaign. Telegram is the same. However, given the size of the user base, it might be challenging to decide where to focus your marketing efforts.

Even though Telegram employs IDs and phone numbers for identification, the only information you may give to the CRM are names, which can be changed at any moment in the future.

You can initially add up to 200 contacts from your contact list. The next step is to persuade people to join you. If you want to reach any appreciable amounts of people, you must start marketing your group or channel.

3) Promoting your channel

Other groups

First, you must find public groups that correspond with your target demographic. There are several ways to do this, including looking through group directories and searching for pertinent keywords.

Once you’ve identified a few groups that seem promising, spend some time reading the messages to acquire a sense of the group’s tone and culture. Contact the group administrator and request permission to post about your product or service if the group seems like a suitable fit for your message.

Respect other members’ opinions when posting in the group and abide by any rules the administrator has established. Finally, remember to add a call-to-action in your piece. The link to your channel in this instance.

Don’t be afraid to share any resources, advice, or other useful information you may have. Generally speaking, the more you give to a group, the more probable it is that you will receive anything in return. Who knows, though? Even better, you might forge some important relationships that can advance your company.

Cross-promotion

If you’ve ever participated in a Telegram group or channel, you are aware of how busy they can get. It’s easy to get overlooked because new content is always being added.

However, as a channel owner, you can cross-promote your channel by using Telegram groups and channels to your advantage. You may aid in increasing public knowledge of your company and reaching a wider audience by collaborating with other groups and platforms.

Additionally, it’s a fantastic method to establish connections with other companies and provide joint marketing opportunities.

Here are some pointers on how to cross-promote your Telegram business channel successfully:

  1. Look for appropriate channels and groups to collaborate with. Ensure that the channels and groups you select are pertinent to your business and target market.
  2. Introduce your ideas to the administrators of the group or channel. Reach out to them once you’ve identified a few possible partners and describe your proposal. Be specific about what you’re giving and expecting in return.
  3. Promote the content of your partners in your own channel or group. Start advertising their material in your own group or channel once you’ve collaborated with a few other groups or channels. Both companies will benefit from more exposure because of this.

Telegram Ads

Telegram does provide sponsored advertising, but it only targets open channels. Since Telegram is all about privacy, you won’t be able to target people based on certain traits. Only languages and interests are selectable; there aren’t many other options.

You may be sure that many people will see your message because your adverts will be shown on those with more than 1000 subscribers as a message.

Social media

Sharing your Telegram business channel with your followers on other social media sites is one of the greatest ways to market it. Take advantage of your established following on social media sites like Facebook and Twitter by inviting them to subscribe to your Telegram channel.

Additionally, you can distribute it on relevant internet forums and communities. Making engaging content that inspires people to check out your channel is a fantastic additional strategy for channel promotion. People are more inclined to subscribe and recommend your channel to their friends if you constantly provide interesting content.

Paid social media ads

Businesses can use paid social media advertising as a potential tool to advertise their goods and services to new audiences.

And it comes as no surprise that an increasing number of companies are using paid social media advertising to promote their Telegram channels given the popularity of Telegram, a brand-new messaging app that provides businesses with several capabilities to help them engage with clients.

Here are some pointers for promoting your Telegram business channel through paid social media advertising:

  1. Include appropriate hashtags and keywords in your adverts. This will make it easier for potential customers to find your Telegram channel when they are looking for information.
  2. Spread the word about your channel on additional social media sites like Facebook, Twitter, and LinkedIn. This will increase traffic to your channel and encourage people to subscribe.
  3. Incorporate eye-catching imagery into your advertisements, such as images or videos of your goods or services. This will make your advertisement more intriguing and help it grab attention.
  4. Ensure that your ad language is crystal clear, concise, and contains a call-to-action that specifies what you want visitors to do (e.g., follow your channel).

Website

How can your company website be used to promote your Telegram business channel? Here are some suggestions:

First, make sure your website’s home page contains a link to your Telegram channel. Visitors will find your channel and sign up for it more quickly as a result. On other sections of your website, such your blog or product sites, you can also place a button or banner that reads, “Join our Telegram channel.”

By producing landing pages or writing blog entries that advertise your channel, you can use your website to increase visitors. For instance, you may develop a landing page with an opt-in form to gather leads interested in joining and publish a post explaining the advantages of joining your Telegram channel.

Conclusion

Although telegram marketing may be a novel idea to many business owners, it is a potent tool that may assist to connect with a large audience. Using the Telegram chat software, marketers can communicate with both current and new clients.

Although the app’s personal messaging functions are its main selling point, it also has a number of strong business-oriented features, such as the ability to form groups and channels, schedule messages, and track analytics. Telegram marketing can help businesses of all sizes, and with a little imagination, it can be a very successful strategy to attract new clients and expand a company.

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