Generative AI & ChatGPT (E-Learning)

This course provides a comprehensive introduction to Generative AI and ChatGPT, equipping participants with the knowledge and skills to harness cutting-edge AI tools effectively. Participants will learn how generative AI models work, explore practical applications in various industries, and gain hands-on experience with ChatGPT to improve productivity, creativity, and problem-solving. The course also emphasizes ethical considerations, responsible use of AI, and strategies to integrate these technologies into professional and organizational contexts.

By the end of the course, participants will be able to:

• Explain the fundamentals of Generative AI and how ChatGPT operates.

• Identify key applications of ChatGPT across business, education, and creative fields.

• Apply prompt engineering techniques to generate accurate, relevant, and creative outputs.

• Evaluate the strengths, limitations, and risks of AI tools in professional contexts.

• Implement best practices for ethical and responsible use of AI, including data privacy and bias awareness.

• Integrate ChatGPT into workplace tasks to streamline processes, enhance communication, and drive innovation.

• Business professionals seeking to leverage AI for productivity and innovation.

• Educators and trainers looking to enhance teaching and learning with AI tools.

• Content creators and marketers aiming to generate creative and engaging materials.

• Managers and decision-makers exploring AI-driven solutions for organisational efficiency.

• Anyone interested in understanding and applying Generative AI and ChatGPT in their personal or professional work.

Topic 1: Generative AI & Prompt Engineering

Topic 2: AI for Marketing Excellence

Topic 3: Generative AI in Marketing

Topic 4: AI in Content Creation