Instagram Marketing & Advertising Course

Course Information

Start DateAnytime
End Date1 Month Access
ModeSelf-Paced E-Learning
Fee$300 (excluding GST)
Contact6720 3333 (Ms Carmen) training.aventis@gmail.com
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Course Overview

Social media has become a part of everyone’s lives. Facebook, Instagram, YouTube and even LinkedIn has grown to become our content go-to for leisure, work and growing brand awareness.

As of June 2018, Instagram has 1 billion monthly active users, and the best thing about Instagram is the ability to advertise to the 2 billion Facebook users who are using Facebook.

Course Takeaways

Ways to create a powerful Instagram account for your business or personal branding that will allow you to build your brand and stay ahead of your competitors.

You will learn the strategies required for you to grow your followers and convert your new followers into long-term loyal paying customers who love your business.

This is especially true for fashion, travel, F&B, social media agencies, and B2C businesses.

Learn about the Instagram business insights and how you can use this cost effective Instagram Social Media platform as a marketing & advertising tool to attract more customers to your business.

Create an Instagram Marketing strategy that will allow you to review and improve along the way.

Trainer Profile

Charmaine is the Founder & Chief Digital Marketing Officer at Sky Digital Agency and The Good Designers. She is a WSQ ACTA Certified Trainer and an Associate Adult Educator with Institute for Adult Learning (IAL). In the last 4 years, she has curated more than 12 different social media and digital marketing courses including Email Marketing, Instagram Marketing, Facebook Marketing, SEO, LinkedIn, Video Marketing and more.

Charmaine currently designs her training curriculum to introduce FREE social media and digital marketing tools to help entrepreneurs, business owners and SMEs get started with digital marketing. She designs, consults and trains marketing individuals and teams in digital marketing, helping them identify the key digital channels and areas of focus as SMEs across B2B and B2C including retail, F&B and eCommerce sectors.

 

Course Content

MODULE 1:

Why is it important for a brand, organization or company to be on Instagram?

MODULE 2:

The Difference between Sales & Marketing

MODULE 3:

Instagram Features & Functions

MODULE 4:

Instagram Demographics, Analytics & Insights

MODULE 5:

Important Guidelines on Instagram Marketing & Advertising

MODULE 6:

Optimize Your Instagram Profile & Feed

MODULE 7:

Key Principles & Hashtag Strategy on Instagram

MODULE 8:

Common Mistakes Made on Instagram

MODULE 9:

Basic Graphic Design in Canva to Build an Amazing Instagram Feed

MODULE 10:

Posting Photo/Video to Instagram from your Chrome Browser

MODULE 11:

Posting Photo-Video to Instagram from your Mobile

MODULE 12:

Instagram Paid Advertising Strategy

MODULE 13:

Introduction to Instagram Stories

MODULE 14:

How often should you post a day on Instagram?

MODULE 15:

Instagram 7 Step Approach & Over-Arching Business Strategy