Professional Certification in Smartphone Video Storytelling

In this 2-day course, you will:

• Learn how to convert your message into a story using the storytelling framework
• Learn 3 key camera skills in shooting videos with your smartphone (no need for fancy or expensive apps)
• Learn how to edit and produce your videos like a pro

This course is designed for all levels of storytellers.

• Business owners who want to use videos to promote their business
• Digital content producers and bloggers
• Sales and marketing executives who want to build their brand
• Professionals in-charge of producing client-facing videos to be distributed via the organisation’s social media platforms and creative/storyboarding

Participants must be responsible for communication of their organisation’s message (e.g. marketing, PR, social media). Participants are required to bring their smartphone and laptop.

• Audience – How to identify your target audience
  – Leveraging analytics to understand the demographics and psycho-graphics
  – Develop an empathy map highlighting their needs and desires
  – Construct an avatar for your target audience

• Storytelling Formula – The 3 key elements of a great story
  – Understand different types of story
  – Map target audience’s needs/desires to your product/service features
  – Inject your brand’s unique value proposition into the story

• Hands-on – Pick your story
  – Participants to decide/choose their preferred story type

• Formats – The different formats that work best for different platforms
  – What are the different formats
  – What format is most optimal for the most popular platforms
  – Hands-on – Identify the most optimal format for their story

• Camera – The 3 key things that make your video look great
  – Lighting: how to use a soft-light (indoor) and how to use a reflector (outdoor)
  – Audio: type of external microphones
  – Framing: how to compose a shot for a specific scene

• Hands-on – Try out equipment
  – Participants to try out the equipment
  – Participants to finalize how they want their videos to be

• Hands-on – participants to record their videos

• Editing – Fundamentals of editing your video
  – A step-by-step tutorial on using Camtasia by Techsmith (software offers a 7-day free trial)

• Hands-on – Participants to edit their videos
  – Participants will edit their footage into a 1-2 min video
  – Participants to submit their final footage for feedback by the facilitator

Melvyn is the founder of Befinity Media, a digital media agency focusing on helping smart businesses accelerate their growth by using videos to dominate search and social. He founded LINE consulting, a boutique strategy advisory firm in Singapore. Leveraging his 14 years of experience as a business strategist, Melvyn and his team formulate strategies to help businesses leverage videos to reach their intended audience.

He’s a highly sought-after trainer and speaker due to his diverse skill set. He is a video evangelist and is LinkedIn’s top video creator in Asia. He is also a growth hacker on Facebook and a vlogger on YouTube. He has spoken at numerous events including LinkedIn local events in Singapore and has conducted training for Institute for Adult Learning, SGH, Centre for Career Excellence, and Citibank

“Melvyn is one of the finest LinkedIn video strategists I’ve met. He has his heart in it. He is passionate about it. He captures people’s attention. I would highly recommend him to anyone looking for a LinkedIn video strategy.”
Ivan Temelkov, CEO, Razor Sharp Digital

“Melvyn is good at explaining concepts with clarity. He is adept at handling questions, and ensures that the learning environment is friendly and assuring.”
Long Li Yann, Lecturer, Temasek Polytechnic

“It has never occurred to me to create informational videos on LinkedIn until I saw Melvyn started doing it last year. His videos were engaging, entertaining and educational. I wanted to do the same but I didn’t know how to. That’s when I decided to approach Melvyn. Through a consultative and hands-on process, Melvyn showed me how to create enthralling videos. I would highly recommend him to anyone who needs professional advice on using videos to strategize their business.”
Terence Chiew