TikTok Marketing: The Next Biggest Social Media Platform (Live Stream)
TikTok, a new social media app which allows users to make short, looping videos with special effects and musical overlays, is booming with over 500 million active users. While Gen-Z has begun using the platform to show their creative side, some brands are also beginning to experiment.
In this one-day course, you will learn how to set-up, grow, create content, and optimise your TikTok account. You will learn tips on growing your brand presence and finding trending challenges on TikTok. By the end of the course, you will be able to create your own content and a strategy to go along for yout TikTok account.
In this one-day course, you will
- Explore TikTok for brands and businesses
- Navigate the app from a consumer and creator point of view
- Explore examples and case studies of other brands and influencers on the app
- Learn how to incorporate TikTok into your business funnel
- Create your own content and strategy for TikTok
- Design your ads using TikTok’s video creation kit
- Set, measure and optimise your TikTok marketing campaign
- Professionals in Marketing, PR and Media
- Entrepreneurs, Solopreneurs seeking to reach the millennials
- Individuals who are new to TikTok marketing
- Consultants, Educators, Trainers seeking to leverage TikTok
Business & Video Strategist: Melvyn Tan
Melvyn is the founder of Befinity Media, a digital media agency focusing on helping smart businesses accelerate their growth by using videos to dominate search and social. He founded LINE consulting, a boutique strategy advisory firm in Singapore. Leveraging his 14 years of experience as a business strategist, Melvyn and his team formulate strategies to help businesses leverage videos to reach their intended audience.
He’s a highly sought-after trainer and speaker due to his diverse skill set. He is a video evangelist and is LinkedIn’s top video creator in Asia. He is also a growth hacker on Facebook and a vlogger on YouTube. He has spoken at numerous events including LinkedIn local events in Singapore and has conducted training for Institute for Adult Learning, SGH, Centre for Career Excellence, and Citibank
“Melvyn is one of the finest LinkedIn video strategists I’ve met. He has his heart in it. He is passionate about it. He captures people’s attention. I would highly recommend him to anyone looking for a LinkedIn video strategy.”
Ivan Temelkov, CEO, Razor Sharp Digital
“Melvyn helped to make the first video for me as an Executive Coach. He has a way of helping me feel more comfortable in front of the camera, Melvyn was also accommodating and helpful during the editing phase. I will advise whoever who worked with Melvyn to have at least 1 phone conversations during the editing phase to align the objective of the video and communicate changes.”
Samuel Yeo, Executive Coach
“It has never occurred to me to create informational videos on LinkedIn until I saw Melvyn started doing it last year. His videos were engaging, entertaining and educational. I wanted to do the same but I didn’t know how to. That’s when I decided to approach Melvyn. Through a consultative and hands-on process, Melvyn showed me how to create enthralling videos. I would highly recommend him to anyone who needs professional advice on using videos to strategize their business.”