Speech Writing - Pitching it Right

Most professionals struggle to write speeches that are persuasive and impactful, a critical skill that can either make or break a message and its messenger. The pressure of drafting speeches for top and middle management, or for one-off assignments, often results in content that fails to resonate with the audience. Without a deep understanding of speech psychology and proper content crafting, a message can fall flat, leading to missed opportunities to influence, persuade, and connect with listeners. For individuals like scriptwriters and speechwriters, failing to master this art means their efforts may not translate into "good reports and interesting reads for the general public," and even "bad news" may not be made "palatable".

This course led by communication expert, offers a powerful solution to these challenges. This one-day course is designed to guide participants through the process of writing speeches that are professionally crafted and effectively delivered. By understanding the psychology behind a good speech, learning how to write content to that psychology, and knowing how to tailor language for the target audience, you can transform your ability to communicate orally. This course will help you master the art of speech writing to ensure your message is always "pitched just right".

Upon completion of the course, you will learn to:

• Analyze the psychological impact of speech on the human brain.
• Construct a compelling speech with a powerful opener and kicker.
• Adapt your message to effectively engage a target audience.
• Utilize language devices to enhance the speech's overall impact.

• Speech writers who craft speeches or initial drafts for their top and middle managements.
• Even the occasional script writer will benefit from one-off speech-writing assignments.

“Effective, knowledgeable, and well-paced delivery”

Edwin, Gov Tech

“Clear explanations and relatable stories”

Desmond, Gov Tech

Dr. Sunny Goh – Communication Expert

Sunny is a Trainer of Trainers (TOT) and has taught many oral communication programmes ranging from speech-writing to spokesmanship. He is currently a board director of five international firms where the art of verbal communication is a key to winning contracts, customers and confidence. He was a deputy military security chief and head of the International directorate in Mindef’s Defence Policy Office, where speech writing for Ministers and senior government officials is a regular assignment for him. As a former desk editor in The Straits Times, he is aware how good speeches can be translated into good reports and interesting reads for the general public. He was a member of the SAF Scholars Selection Board and chairman of a university’s Resource Panel.

As a volunteer, he was a Mediator with the Ministry of Law, a Council Member of the Singapore Red Cross Society and writes regularly on social issues for the local and regional; mainstream and social media.