Creating Social Media Content with Microsoft PowerPoint

Unlock PowerPoint's Potential for Social Media Design

While platforms like Canva are popular for creating social media content, they come with limitations such as the need for an internet connection and challenges with applying consistent corporate branding across templates. This workshop aims to turn PowerPoint into a powerful tool for designing media assets optimized for social media. Participants will learn how to customize PowerPoint's design space, enabling them to create various digital assets tailored to the specific requirements of different platforms. The course focuses on practical, hands-on training, providing participants with the skills to transform slides into dynamic social media content.

From Concept to Creation: Building Impactful Social Media Assets

In this interactive 2-day workshop, participants will learn the end-to-end process of creating social media content, starting with content wireframing. Through case studies, they will discover how to design assets such as carousels, video reels, and image stills. The workshop will cover the use of animation, typography, color theory, and corporate branding principles, ensuring that participants create visually compelling and cohesive media. Lastly, learners will gain insights on how to include effective call-to-action elements in their content and how to track the success of their campaigns by exporting assets in the correct formats for each platform.

By the end of the workshop, you will be able to:

• Identify types of media assets: Understand which types of content (images, carousels, stories, reels) are suitable for various social media platforms.
• Recognize best practices and common pitfalls: Learn the do's and don'ts of social media asset creation to ensure quality and engagement.
• Develop a content wireframe: Organize raw data and information into structured, visually engaging layouts.
• Optimize slide sizes and aspect ratios: Adjust PowerPoint slide settings to create content that fits the specific dimensions of each platform.
• Use the framing technique: Position content elements effectively to maximize impact and engagement on various social media platforms.
• Apply color theory and typography: Enhance visual appeal and message clarity using color schemes and typographic effects.
• Incorporate corporate branding: Design assets that align with your company’s brand identity.
• Create and modify SmartArt layouts: Use PowerPoint’s SmartArt features to present information clearly and dynamically.
• Understand animations and transitions: Select appropriate animations and transitions to create engaging stories and reels.
• Develop compelling call-to-action elements: Add elements that encourage interaction and drive campaign results.
• Export media content: Save assets in the correct formats and sizes for each social media platform.

• Public Sector Professionals: Those in government or public sectors who want to engage effectively with stakeholders through impactful social media content.
• PMETs, Sales, and Marketing Professionals: Individuals looking to enhance their digital marketing efforts and capture the attention of their audience through dynamic visuals.
• Business Owners and Marketing Managers: Entrepreneurs and marketing professionals aiming to differentiate their brand in a competitive marketplace.
• Aspiring Designers and Content Creators: Those interested in gaining the skills to create professional-level social media content using Microsoft PowerPoint.
• Educators and Trainers: Teachers, trainers, and educators looking to create visually engaging educational content for online or in-person delivery.

Ezekiel – Expert in Social Media Content Design

Ezekiel is a seasoned visual content designer with a deep passion for creating engaging and impactful content that simplifies complex ideas. Over the years, he has worked with clients across various industries, including government agencies, financial institutions, and tech companies, to design presentations and media assets that drive results. His work has contributed to successful fundraising campaigns, award wins, and increased sales, making him a sought-after expert in the field of visual communication.

Ezekiel stays at the forefront of design trends, continuously exploring new ways to captivate and persuade audiences. He shares his expertise with professionals from SMEs, MNCs, government agencies, and educational institutions, helping them use design to communicate data and ideas in a compelling and memorable way. His past clients include the American Embassy, Intel, Maxis, UOB, Singapore Polytechnic, and many more. Ezekiel’s workshops are known for their hands-on, practical approach, where learners walk away with the confidence to apply design principles immediately to their own projects.