Creating Social Media Content with Microsoft PowerPoint

Despite Canva’s popularity for creating social media assets, it has two glaring shortcomings – those with laptops lacking internet access are unable to create designs using it, and most templates lack a shared identity, which poses a challenge for those seeking to apply their corporate branding on assets created.

This workshop equips participants with the know-how to transform PowerPoint from a presentation design to a digital media creation tool. Participants will learn how to configure their design space to create an array of digital assets which are optimized for various social media platforms.

Participants will gain insight on how social media assets are created for start to end. Through case studies, they will learn how to develop a content wireframe for social media content. They will then explore the properties of different types of digital assets ranging from Carousel sliders to Video reels, followed by learning how to utilize various functions to create these digital media assets. Finally, participants will learn how to make each media asset count by learning how to create call-to-action elements in their digital assets, enabling them to track or monitor the efficacy of each campaign.

By the end of the workshop, you will be able to:

• Identify types of media assets which can be uploaded to social media platforms
• Recognize bad practices and best practices of creating social media assets
• Develop a content wireframe using available information and resources
• Recognize optimal aspect ratios and slide sizes used in various social media platforms
• Convert slide size and orientation to optimize the slide area to create media content for various social media platforms
• Use the framing technique to optimize the placement of content elements within the slide area for various types of social media content
• Apply Colour theory principles to create vibrant and exciting media content
• Apply typographic effects to create captivating header text, accentuate key points, or enhance the legibility of fine print
• Apply corporate branding considerations in the design of media content
• Select, create and modify SmartArt layouts for wireframe content
• Distinguish between animation and transition effects
• Select suitable animation and transition effects to create Stories and Reels
• Create Image Stills, Carousels, Stories, and Reels for social media
• Identify sources, key characteristics, and best practices of using media assets, and their applications in different types of social media content
• Modify images for different types of social media content with the framing technique
• Create compelling call-to-action elements for different types of social media content
• Convert created assets into exportable file formats

• Public sector professionals keen on engaging effectively with their stakeholders and community
• PMETs, Sales and marketing professionals looking to grab the attention of their customers
• Business owners and marketing managers who want to stand out in a crowded marketplace
• Budding designers, content creators, marketing executives and managers looking to be equipped with key concepts of design
• Lecturers, trainers, teachers and educators looking to pack their data-heavy content into attractive and impactful visuals

Ezekiel thrives on conceptualizing and creating compelling visual content which effectively communicate complex ideas and concepts to audiences in an intuitive and captivating format. To-date, he has created decks which has helped clients in a wide array of industries (in areas such as CET, Financial Institutions, Tech companies, etc.) to raise funds, win awards, increase sales, or secure audience buy-in for international joint ventures. 

Ezekiel strives to discover novel approaches to captivate and persuade audiences with design, enabling him to keep abreast of content design trends. To empower working professionals to do the same, Ezekiel readily imparts his know-how in effectively in communicating data and information persuasively to learners from SMEs, MNCs, Government agencies, and Institutes of Higher Learning to captivate their audience and convey complex concepts and ideas in a relatable and memorable manner.

To-date, Ezekiel has enabled hundreds of learners to better communicate ideas and gain audience buy-in through design workshops which he has conducted for a plethora of organizations such as the American Embassy, A*Star, CAAS, DB Schenker, EDB, HTX, Fullerton Fund Management, Intel, Maxis, MOH, MHA, NAC, NUS, NTUC, PMO, Singapore Polytechnic, UOB, YHI, and more.