Oct 2019

Smartphone Video Storytelling Masterclass

Course Information

Start Date 16 Oct 2019, Wednesday
End Date 16 Oct 2019, Wednesday
Time 09:00 am - 05:00 pm
Venue 100 Orchard Road, Concorde Hotel Singapore 238840
Fee $680 (excluding GST) Inclusive of coffee breaks, refreshments, and catered lunch
Contact Roshini | 6720 3333 | roshini@aventisglobal.com
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Q: What camera should I use to create video content? A: The camera you have with you - your mobile phone. Storytelling style videos are becoming increasingly common for one simple reason – they work. They have the potential to capture your audience’s interest and go viral. Creating these engaging and compelling stories doesn’t require you to be a “tech god” with knowledge on high-end editing software. A working mobile device with a decent camera is good enough. Once you’ve mastered the how-to of mobile video storytelling, you will be able to successfully tell your story and touch your audience. In this 1-day program, you will learn how to plan, shoot, and edit a video with just your mobile device. You will also gain effective tips and useful insights on how to shoot professional videos and how you can increase your reach and engagement through good storytelling.

Key Takeaways
  • Storytelling: Master the formula used by YouTubers and social media influencers to create engaging and addictive video content
  • Filming: Learn how to shoot videos using only your smartphone
  • Production: Learn how to produce your videos like a pro
Who Should Attend
  • Business owners, companies, non-profit organisations who want to use videos on social media to promote their business
  • Professionals, trainers, coaches, or speakers who want to build their personal brand
  • Executives who manage their company’s social media outreach
Business & Video Strategist: Melvyn Tan

Melvyn is the founder of Befinity Media, a digital media agency focusing on helping smart businesses accelerate their growth by using videos to dominate search and social. He founded LINE consulting, a boutique strategy advisory firm in Singapore. Leveraging his 14 years of experience as a business strategist, Melvyn and his team formulate strategies to help businesses leverage videos to reach their intended audience.

He’s a highly sought-after trainer and speaker due to his diverse skill set. He is a video evangelist and is LinkedIn’s top video creator in Asia. He is also a growth hacker on Facebook and a vlogger on YouTube. He has spoken at numerous events including LinkedIn local events in Singapore and has conducted training for Institute for Adult Learning, SGH, Centre for Career Excellence, and Citibank

“Melvyn is one of the finest LinkedIn video strategists I’ve met. He has his heart in it. He is passionate about it. He captures people’s attention. I would highly recommend him to anyone looking for a LinkedIn video strategy.”
Ivan Temelkov, CEO, Razor Sharp Digital

“Melvyn helped to make the first video for me as an Executive Coach. He has a way of helping me feel more comfortable in front of the camera, Melvyn was also accommodating and helpful during the editing phase. I will advise whoever who worked with Melvyn to have at least 1 phone conversations during the editing phase to align the objective of the video and communicate changes.”
Samuel Yeo, Executive Coach

“It has never occurred to me to create informational videos on LinkedIn until I saw Melvyn started doing it last year. His videos were engaging, entertaining and educational. I wanted to do the same but I didn’t know how to. That’s when I decided to approach Melvyn. Through a consultative and hands-on process, Melvyn showed me how to create enthralling videos. I would highly recommend him to anyone who needs professional advice on using videos to strategize their business.”
Terence Chiew

Course Outline

  • Audience – Why you must know your audience
  • Formula – The 3 key elements of a great story
  • Hands-on – Craft your script for the video


  • Formats – The different formats that work best for different platforms
  • Camera – The 3 key things that make your video look great
  • Hands-on – Using your mobile phone to make your video


  • Editing – Quick and fuss-free method of editing your video
  • Distribution – Which platform(s) should you use for distributing your videos
  • Hands-on – Using free software to produce your videos

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