Course Information

Start Date22 Apr 2019, Monday
End Date22 Apr 2019, Monday
Time09:00 am
Venue100 Orchard Road, Concorde Hotel Singapore 238840
Fee$680 (excluding GST) Inclusive of coffee breaks, refreshments, and catered lunch
ContactRoshini | 6720 3333 |
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Apr 2019

Smartphone Video Storytelling Masterclass


Q: What camera should I use to create video content? A: The camera you have with you - your mobile phone. Storytelling style videos are becoming increasingly common for one simple reason – they work. They have the potential to capture your audience’s interest and go viral. Creating these engaging and compelling stories doesn’t require you to be a “tech god” with knowledge on high-end editing software. A working mobile device with a decent camera is good enough. Once you’ve mastered the how-to of mobile video storytelling, you will be able to successfully tell your story and touch your audience. In this 1-day program, you will learn how to plan, shoot, and edit a video with just your mobile device. You will also gain effective tips and useful insights on how to shoot professional videos and how you can increase your reach and engagement through good storytelling.

Key Takeaways
  • Explore the best format that all social media influencers use in their videos
  • Learn how to shoot videos even if you have no prior experience
  • Learn how to edit and produce your videos like a pro
Who Should Attend

This course is designed for all levels of storytellers.

  • HR or recruiters who want to first-mover advantage amongst the competition
  • Business owners who want to use videos to promote their business
  • Digital content producers and bloggers
  • Sales and marketing executives who want to build their personal brand
Business & Video Strategist: Melvyn Tan

Melvyn is the founder of Befinity Media, a digital media agency focusing on helping smart businesses accelerate their growth by using videos to dominate search and social. He founded LINE consulting, a boutique strategy advisory firm in Singapore. Leveraging his 14 years of experience as a business strategist, Melvyn and his team formulate strategies to help businesses leverage videos to reach their intended audience.

He’s a highly sought-after trainer and speaker due to his diverse skill set. He is a video evangelist and is LinkedIn’s top video creator in Asia. He is also a growth hacker on Facebook and a vlogger on YouTube. He has spoken at numerous events including LinkedIn local events in Singapore and has conducted training for Institute for Adult Learning, SGH, Centre for Career Excellence, and Citibank


“Melvyn is one of the finest LinkedIn video strategists I’ve met. He has his heart in it. He is passionate about it. He captures people’s attention. I would highly recommend him to anyone looking for a LinkedIn video strategy.”
Ivan Temelkov, CEO, Razor Sharp Digital

“Melvyn helped to make the first video for me as an Executive Coach. He has a way of helping me feel more comfortable in front of the camera, Melvyn was also accommodating and helpful during the editing phase. I will advise whoever who worked with Melvyn to have at least 1 phone conversations during the editing phase to align the objective of the video and communicate changes.”
Samuel Yeo, Executive Coach

“It has never occurred to me to create informational videos on LinkedIn until I saw Melvyn started doing it last year. His videos were engaging, entertaining and educational. I wanted to do the same but I didn’t know how to. That’s when I decided to approach Melvyn. Through a consultative and hands-on process, Melvyn showed me how to create enthralling videos. I would highly recommend him to anyone who needs professional advice on using videos to strategize their business.”
Terence Chiew

Course Outline

How to say what you want to say:

  • In a fast-paced interface like social media, knowing WHAT to say is one thing
  • Knowing HOW to say it is all that matters
  • If you are unable to earn their attention within the first 5 to 10 seconds, you would have lost your audience
  • Learn the best format for social videos that all social media influencers use in their videos – “pain point – benefits – solutions”


  • Vertical vs horizontal videos: understand the different dimensions that will fit best on the different platforms, e.g. YouTube – horizontal, Instagram – square or vertical, Facebook – square or horizontal, LinkedIn – square or horizontal
  • Tools to be used for mobile videos: lenses, gimbals, and selfie-sticks
  • Apps: comparison of the apps – a step-by-step walkthrough of a pro video app for both iOS and Android – Filmic Pro


  • The next most important thing about social videos is audio
  • People can put up with low-quality videos, but people will not put up with low-quality audio
  • Learn how by using simple and cost-effective tools can help you produce videos with good quality audio

Editing and post-production:

  • Editing videos don’t have to be complicated
  • By adopting the process shared in this workshop, you will learn how to edit and produce your videos like a pro
  • The trainer will walk you through a step-by-step process on editing on your cellphone

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