Psychology and Copywriting For Online Content That Converts

Standing out from the internet content tsunami is growing more and more challenging these days. You need a hidden weapon as there are literally billions of websites, social media accounts, short and lengthy videos, adverts, and images competing for their attention. This secret weapon needs to genuinely engage your prospects' hearts and minds and go beyond the typical stale marketing tricks.

Introducing behavioural insights and marketing psychology. Digital marketing psychology, which has its roots in the field of neuroscience, uses your prospects' primitive brains and social cues to compel the appropriate response. You may use these subliminal and unsubtle hints on your website, social networking pages, TikTok videos, emails, online advertisements, and other digital platforms.

In this intensive one-day copywriting course, you’ll learn how to use powerful neuroscience-backed methods to craft effective copy that attracts attention, channel prospects to make the right choices, trigger social shares, improve online conversions, and build customer loyalty. Supported with relevant examples, case studies, and hands-on exercises, attendees will learn how to generate greater impact from their marketing efforts.

*Learners should have an internet-enabled laptop for this course.

• Basics of neuromarketing and behavioural insights
• Attract attention using immediate, short and long-term triggers
• Understand how cognitive biases influence online behaviours
• Develop the right choice of architecture with a Nobel-Prize winning scientist
• Deploy the 7 psychological principles of viral content to improve social sharing
• Incorporate best practices in improving conversion through optimising your website
• Build loyal communities through tapping on the 7 principles of social influence

• Professionals in Digital Marketing, Corporate Communications, Public Relations, and Media
• Individuals who wish to equip themselves with copywriting and psychological copywriting skills

“Facilitator is very knowledgeable about the topic and has the relevant real-life experience to bring to life examples to us. One of the best courses I’ve attended! Strongly recommended for people who want more insights into content marketing.”

– Adeline Chow, Corporate Communications Senior Executive, Raffles Girls’ School

“The trainer is an engaging speaker and very knowledgeable about the components of digital marketing strategies. The hands-on element was fun and the content is easy to follow.”

– Natalie Cheng, Library Officer, Singapore Institute of Management

“The trainer is very experienced and knowledgeable in this area. A lot of new info we learned from him. Colleagues from corporate comms, marcomms and webmasters officer should attend!”

– Kelly Yeo, Senior Manager, Singapore Management University

Founder of digital marketing agency Cooler Insights, Walter and his team helped close to 90 companies in various content and social media marketing areas. Clients include MNCs, public listed companies, government agencies and SMEs. They include the Pan Pacific Hotels Group, Hwacheon Asia, Brother, DoDo Seafood, Eagle Brand, Rabobank, Neat, ECOLAB, NTUC First Campus, Coca-Cola, Citibank, Jurong Point, Gleneagles Penang, Mount Elizabeth Medical Centre, Kaplan, Shaws Preschools, Knowledge Access (Busy Bees Singapore), NTUC HQ, as well as government agencies like A*STAR, MCI, MND, MCCY, CPF, PA, HDB, and many others.

ACTA-certified trainer and former NHB scholar, Walter regularly conducts social media marketing and content marketing training with organisations. He was also invited to speak at Google, Microsoft, and Facebook. To date, he has conducted more than 290 workshops and trained more than 5,500 individuals in Singapore, Malaysia, Hong Kong, Indonesia, as well as the world. Invited to judge various awards like the Mumbrella Asia Awards, Singapore Blog Awards, and Singapore Tourism Awards, Walter was appointed as a council member of the Media Literacy Council. His articles are published on Outbrain, Social Media Today, Startup Nation, Duct Tape Marketing, Tweak Your Biz, Pole Position Marketing, The Right Fit, Spin Sucks (PR influencer Gini Dietrich), Tech In Asia, e27, and Yahoo! News. Walter has also been interviewed on The Straits Times, TODAY, CNA938, Money 89.3 FM, and Power 98.