Marketing Mastery with GenAI: Ideate, Create, Deliver

This masterclass introduces university marketing students to the exciting world of generative AI and its applications in marketing. Students will learn the fundamentals of generative AI, explore its use cases, and gain practical experience creating marketing content. By the end, participants will have a foundational understanding of generative AI tools and the ability to produce their own short animated advertisement.

The primary aim of this workshop is to equip students with knowledge about generative AI and its relevance in marketing. Attendee will gain hands-on experience using in generative AI tools for ideation and content creation, while fostering creativity through a project-based approach while introducing ethical considerations.

By the end of this course, participants will be able to:

• Understand what generative AI is and how it differs from traditional AI.
• Explore marketing applications of generative AI, including content generation, ideation, and visual storytelling.
• Learn best practices and ethical considerations when using generative AI tools.
• Develop prompting skills to maximize outputs from generative AI tools.
• Produce a short animated advertisement using a suite of generative AI tools.

• Marketing beginners eager to explore how generative AI can be applied in real-world marketing campaigns.
• Content creators and social media managers looking to enhance creativity and efficiency with AI-powered tools.
• Small business owners and entrepreneurs interested in using generative AI for cost-effective marketing content and ideas.
• Tech-savvy professionals from any industry curious about the potential of generative AI in storytelling, branding, and advertising.
• Mid-career switchers seeking to build foundational skills in marketing with a focus on AI-powered content creation.
• Students or freelancers aiming to add generative AI and prompting skills to their portfolio

"Took the digital marketing course! Very informative and beginner friendly! I feel like I really learnt what today's digital marketer do on the daily. Preparing me well to pursue that as a career. Miss Flame was such a good teacher!" - Shereen Rahman

"Ms. Flame demonstrates a strong understanding of contemporary marketing trends and effectively delivers structured examples and activities." - Zach Low

"Just completed Digital marketing course. My trainer Flame was engaging and made the course fun. She was there to support and answer to any questions we have. Will highly recommend!" - Wendy Teo

Over 10 years of regional Digital Marketing experience across Asia Pacific, including both Brand and Digital Agency

• Strategic planning and execution of digital campaigns across search, display, native, programmatic, content marketing, social media, and influencer-led channels

• Experienced trainer and mentor in Digital Marketing tools, techniques, and best practices

• Currently looking after the digital strategy at MyRepublic, while training and mentoring in Digital Marketing tools, techniques, and best practices.

• AI experimenter in the realm of Generative AI for content creation and strategic planning